SEO Content Writer

Are you passionate about writing content that drives performance and not just page views? Then this could be the role for you! As our SEO Content Writer, you will create high-quality, search-led content for automotive clients across the UK. You will work closely with our Marketing team and SEO specialists to turn insight, data, and strategy into content that attracts the right audiences and helps dealerships stand out in competitive markets. You will be writing content that informs, persuades, and performs (from evergreen service pages to insight-led blogs), while adapting tone and approach across multiple brands. This role is ideal for someone who enjoys writing with purpose, understands how content fits into wider SEO performance, and wants to grow alongside a knowledgeable, collaborative team. What You'll Be Doing

• Writing clear, engaging, SEO-optimised content for automotive websites, including blogs, landing pages, service pages, and supporting site content
• Collaborating with our SEO team to implement keyword strategies, on-page optimisation, and content improvements
• Liaising with clients to understand content briefs, objectives, and brand requirements, and executing content to deliver the best possible outcome
• Researching automotive topics, brands, models, and industry trends to produce accurate, authoritative content
• Adapting tone of voice to suit different clients, audiences, and brand guidelines
• Updating and optimising existing content based on SEO performance data
• Writing metadata (titles, descriptions, headers) aligned with best practice and search intent
• Supporting content audits, competitor analysis, and editorial planning
• Maintaining consistently high standards of grammar, structure, and factual accuracy
  
  Strong writing skills with the ability to adapt tone and style
• 1 to 3 years' professional content writing experience (agency experience a plus)
• Excellent command of written British English
• Comfortable collaborating with internal teams and clients
• Strong research skills and attention to detail
• Ability to manage multiple briefs and deadlines
• A working understanding of SEO fundamentals and content marketing
• Ability to work primarily from our Shoreham office and commute by car
• Curiosity, initiative, and a willingness to learn, Experience writing for the automotive or technical sectors
• Familiarity with on-page SEO and keyword research
• Experience using CMS platforms such as WordPress
• Basic knowledge of Google Analytics or Search Console
• Experience using AI writing tools responsibly and effectively
• Understanding of E-E-A-T and content quality signals, There are no public transport links
• Applicants must be able to drive and hold a valid UK driving licence
• A reasonable commuting distance to Shoreham is essential
• A dedicated on-site parking space is included as part of the role
  
  Flexible working arrangements, with a primarily office-based setup
• 25 days annual leave (plus bank holidays), increasing with length of service
• Your birthday off
• Company MacBook Pro
• Modern office workspace at Brighton City Airport with dedicated parking
• Office snacks and drinks
• Regular team days and socials
• Ongoing SEO and content training
• Exposure to emerging trends in search, AI, and automotive digital marketing