SEO Content Specialist

The SEO Content Specialist will support Cushman & Wakefield's global Digital Marketing, Communications & Research Technology organisation by improving the organic visibility of our content and applying AI-assisted methods to how we optimise it. You will run ongoing, in-depth content audits to find performance decay and topical gaps, keeping our digital library high-performing and relevant. You will work closely with Global SEO, Digital Web, Content and Research stakeholders to make sure our insights can be found across 60+ markets.,

• Run comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh or retire content
• Optimise on-page elements, including titles, metadata, structure and internal linking, in line with global SEO standards
• Turn complex commercial real estate research and thought leadership into content that is clear, well structured and easy for search engines and AI platforms to find and interpret
• Support regional stakeholders with SEO requests, content recommendations and detailed performance reporting
• Use AI tools to support content enhancement, idea generation and metadata creation
• Help refine and document AI-assisted workflows that make content optimisation more efficient and scalable
• Apply responsible AI practices, ensuring all AI-supported content meets brand standards and search engine quality guidelines
• Partner with Content, Communications, UX and development teams to advance our global organic search strategy
• Flag content that attracts links, media coverage or mentions, and advise Communications on how to optimise it for search
• Build and maintain performance dashboards and reports, sharing clear insights with stakeholders
  
  4+ years of hands-on SEO experience in content strategy and on-page optimisation
• Proven experience running content audits that drive organic growth, ideally in an enterprise or large-site environment
• Experience using AI tools for content optimisation, generation or workflow automation
• Solid working knowledge of SEO platforms and analytics tools, with strong analytical skills
• Ability to turn complex B2B or real estate topics into clear, engaging content
• Understanding of how content is positioned for AI-driven search and answer platforms
• Excellent communication skills and experience collaborating with global, cross-functional teams
• Bachelor's degree in Marketing, Communications, Digital Technology or a related field, or equivalent experience
• Desirable: Sitecore or other enterprise CMS experience, international SEO knowledge, and awareness of how backlinks, media coverage and brand mentions influence search and AI results
• Highly organised, proactive and comfortable in a fast-paced global environment