Senior Website Performance Manager

The core purpose of the Senior Website Performance Manager is to champion a fast, scalable, digital ecosystem that drives online revenue and customer engagement across Kaplan's websites by offering a superior user experience. Leading the team as a centre of excellence for website performance and optimisation, this role is key to setting and implementing best practices and ensures that all online activities are prioritised and aligned with business goals. This pivotal role serves as the key liaison with our IT team, responsible for aligning the Digital, UX, and IT teams. The core objective is to ensure these teams collaborate efficiently, continuously improving the speed of delivery and release for digital enhancements and products.

This role would suit a commercially focused digital or ecommerce professional with experience owning web platforms or digital journeys, and a strong ability to drive performance whilst aligning stakeholders around clear priorities and outcomes. Core Competencies & Experience

• Commercial Acumen & Impact: Proven success in driving and influencing online revenue, conversion, and overall commercial performance. Ability to identify, prioritise, and deliver measurable commercial impact through a strong understanding of conversion, revenue drivers, and customer journeys.
• Data-Driven Optimisation: A data-driven mindset with deep experience in Conversion Rate Optimization (CRO), experimentation, and performance optimisation. Must be able to interpret insights accurately and translate them into effective actions.
• Strategy & Execution: Expertise in defining comprehensive digital product strategies and translating them into clear, actionable roadmaps. Requires the ability to balance high-level strategic thinking with the practicalities of delivery alignment.
• Leadership & Collaboration: Strong people management skills, including experience in leading, motivating, and developing a team. Proven ability to work effectively across cross-functional teams (e.g., Marketing, UX, IT, Delivery).
• Communication & Influence: Excellent and confident stakeholder management and communication skills. Must have a natural ability to build relationships, influence decision-making, and challenge both self and team to continually drive performance and improvement.
• Product Principles: Strong foundational understanding of digital product management principles.
  
  Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.
We are part of the Kaplan group, one of the world's largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart. What we believe in Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together. Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:
• 28 days annual leave + option to purchase more
• Season ticket loan and cycle to work scheme
• Big discounts on Kaplan courses for you and your family
• Private medical, income protection, and life insurance
• 24/7 confidential helpline providing counselling and other support services
• Company pension contributions
• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels