Senior Technical BA - MS Dynamics

Our client is keen to onboard a Technical Business Analyst - Dynamics 365 Marketing to join their team in London, UK in a hybrid working mode. This role acts as a bridge between business, product, and engineering teams, translating business requirements into technically viable solutions and guiding stakeholders through short-term workarounds and long-term platform evolution. The successful candidate will provide functional-technical analysis, recommendations and coordination across distributed teams to ensure clarity and predictability in delivery.,

• Analyze business requirements for Dynamics 365 Marketing, including customer journeys, forms, emails, lead management and campaign orchestration
• Assess out-of-the-box capabilities against customization needs and define short-term (configuration-based) and long-term (custom/architecture) solutions
• Act as a liaison between business stakeholders and engineering teams to clarify requirements and ensure alignment
• Develop functional-technical recommendations and document solution decisions with clear rationale
• Identify technical approaches at a conceptual level (eg, use of Flows, plugins, JavaScript) without direct coding responsibility
• Support governance by refining backlogs, sequencing requirements and contributing to estimation
• Work closely with Product Owners, Solution Architects and delivery teams in a high-change, resource-constrained program environment
• Provide impact analysis, constraints assessment and trade-off recommendations for senior stakeholders
  
  Proven experience as a Technical Business Analyst or Functional Technical Analyst in Dynamics 365 projects
• Strong understanding of Dynamics 365 Marketing features (customer journeys, campaign orchestration, forms, segmentation, lead management)
• Familiarity with functional vs technical solution design in enterprise-scale programs
• Ability to work effectively with distributed or offshore development teams
• Excellent communication and stakeholder engagement skills across business and technical teams
• Experience navigating complex, high-priority programs with multiple dependencies
Nice to Have
• Knowledge of Power Platform components, including Power Automate
• Understanding of integration with CRM and marketing automation solutions
• Familiarity with Azure services from a functional perspective
  
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