Senior / Principal Product Manager - Enterprise Asset Management & Agentic AI

Asset-intensive industry is entering an era that is AI-enabled, data-driven, autonomous, and increasingly intelligent. This role sits at the centre of that transformation. As a Product Manager for Enterprise Asset Management, you will define and drive products that maximise asset value, reliability, and uptime, reduce risk and total cost of ownership, and deliver measurable business impact for industrial customers across the full asset lifecycle - from acquisition and operation through maintenance, refurbishment, and decommissioning.

You will own the end-to-end product lifecycle, from discovery to adoption to scale, acting as the strategic bridge between customer needs, engineering execution, and commercial outcomes. Your products serve asset-intensive operators across IFS's key industries - Aerospace & Defence, Energy, Utilities & Resources, Manufacturing, Construction & Engineering, Telecommunications, and Service Industries - where assets are mission-critical, regulated, and capital-intensive. Leading with a start-up mindset, you will set vision and direction, validate with customers and industry stakeholders, prioritise ruthlessly, and deliver scalable solutions aligned with IFS's AI-first strategy.

Core Responsibilities
Product Strategy & Vision
Define and execute a clear product vision and roadmap aligned with company strategy and measurable customer outcomes (asset availability, reliability, maintenance cost, safety, and compliance).
Identify high-impact opportunities through market, customer, competitive, and industry analysis across the asset-intensive sectors IFS serves.

Build strong investment cases focused on value creation, adoption, scalability, and differentiation.
Drive growth across core and AI revenue streams.
Align strategy across related products and components within the Asset Lifecycle Management portfolio (e.g., maintenance management, asset performance, asset investment planning, EHS).
Customer Insight & Discovery
Lead end-to-end discovery with Research and Design.
Engage directly with maintenance, reliability, operations, and capital-planning leaders to understand workflows, operational challenges, and desired outcomes.
Co-create and validate solutions with customers across multiple industries and asset classes.
Establish continuous feedback loops from discovery through to adoption.
Use qualitative and quantitative insights to refine direction and ensure ROI.
Ruthlessly prioritise based on measurable value.
AI-Driven Innovation & Prototyping
Leverage AI/ML, IoT, and automation to enhance operational decision-making - predictive and prescriptive maintenance, anomaly detection, condition-based monitoring, and asset risk and investment optimisation.
Lead functional prototyping and early validation to ensure feasibility and market fit.
Champion an AI-first mindset across Product, Design, and Engineering, ensuring AI is applied intentionally where it creates meaningful customer and commercial value.
Identify high-impact opportunities to embed AI into asset workflows, decision support, automation, and user experiences - not as a feature add-on, but as a core capability.
End-to-End Ownership & Execution
Own the lifecycle from concept through launch and scale.
Bridge functional, technical, and commercial requirements to ensure smooth transition from prototype to adopted product.
Clarify priorities, remove blockers, and drive measurable progress toward customer outcomes.
Maintain transparency and alignment across Engineering, Design, Product Marketing, Support, Sales, Go-to-Market, and Customer Success.
Balance competing priorities while contributing to commercial performance and product P&L considerations.
Commercial Impact & Go-to-Market
Define and communicate clear product differentiation and value proposition for asset-intensive buyers.
Contribute to pricing and packaging strategy to maximise growth and market impact.
Work with Product Marketing and GTM teams to ensure successful launches and strong market positioning across target industries.
Personally support customer and partner presentations to drive credibility and adoption.
Own adoption as a core metric, ensuring delivered capabilities are intuitive, usable, and deliver real operational impact.