Senior Performance Marketing Manager

What you'll do as Senior Performance Marketing Manager, B2B at Busuu
Own the end to end B2B media engine for Busuu, balancing long term demand generation with precise account based capture. You will orchestrate full funnel media, from building brand salience among global HR leaders to executing high intent performance tactics that drive pipeline velocity.
Lead Busuu's B2B performance marketing strategy, with a focus on LinkedIn ABM, mid funnel consideration channels, and lower funnel Google Ads demand capture.
Own paid media strategy and execution, including audience segmentation, account targeting, creative testing, and optimisation, while partnering closely with stakeholders on broader campaign strategy across touchpoints.
Develop the measurement framework for LinkedIn ABM and other paid media, defining success across account engagement, lead quality, pipeline contribution, and revenue impact in partnership with Sales and Marketing Ops., Identify, test, and scale mid funnel channels that increase consideration and intent among high value audiences.
Own and manage Google Ads activity focused on capturing and converting high intent demand.
Design and run controlled experiments across channels, with clear methodology, robust measurement, and actionable learning.
Develop creative briefs and work closely with creative and copy teams to produce effective assets across audiences, channels, and funnel stages.
Be the go to expert internally for B2B performance marketing, providing direction and recommendations across strategy, channels, measurement, and optimisation.
Represent B2B performance marketing in cross functional forums and with stakeholders at all levels, including weekly trading meetings and business reviews, partnering closely with the Demand Gen team to align strategy, planning, and performance.
Build processes that improve the quality, efficiency, and scalability of campaign execution, testing, reporting, and optimisation.

At Busuu, we want to ensure you have access to some great benefits

Strong hands on paid media experience, from either a B2B or B2C background
Experience across channels such as Google Ads, paid social, LinkedIn, Meta, YouTube, display, or other performance channels
A strong understanding of audience strategy, message testing, campaign optimisation, and funnel performance
An analytical, test driven approach, with the ability to turn data and insights into action
Experience connecting marketing activity to commercial outcomes, such as leads, pipeline, revenue, acquisition, or growth
A collaborative working style, with experience partnering with teams such as Demand Gen, Marketing Ops, Product Marketing, Sales, Creative, Brand, or Analytics
Curiosity about B2B marketing, account based strategies, buying committees, and pipeline measurement
Experience with B2B, ABM, LinkedIn, HubSpot, or pipeline reporting is valuable, but not essential. More important is your ability to apply strong performance marketing fundamentals in a B2B environment.

Free breakfast, snacks, and fresh fruit in centrally located offices
Two free lunches per week with a wide selection of restaurants in the area
Great private health insurance scheme
Dedicated training budget for career growth
Flexible working hours and hybrid working model to support work-life balance
Enhanced maternity and paternity leave, depending on location
Regular social activities including team lunches, Thursday socials, quarterly team events, and company-wide events

What happens next

CV application review - we'll review your application as quickly as possible.
Let's chat - a quick conversation with our team about your experience and the role.
Interview - an interview with the hiring manager.
Case study - a live case study interview to showcase your skills.

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether cultural, racial, religious, or otherwise. This means each of us comes to work knowing we have a voice and a safe, judgement free space to speak openly.
If that sounds like the kind of place where you would thrive, we would love to hear from you.
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