Senior Media and PR Officer

The Senior Media and PR Officer will undertake communication projects to support all areas of the charity to raise awareness and understanding of Independent Age, to secure policy change to tackle poverty in later life, and to drive potential supporters to our activities.

Our Helpline and expert advisers offer free, practical support to older people without enough money to live on. Through our grants programme, we support hundreds of local organisations working with older people across the UK.

We use the knowledge and insight gained from our support services and partnerships to highlight the issues experienced by older people in poverty and campaign for change.

We would love to find individuals from all walks of life and diverse backgrounds to join us on this journey.

Responsibilities and Person Specification:

This role supports the charity s media and PR programme, helping to secure positive coverage and strengthen its reputation through proactive and reactive communications. It will contribute to the organisation s ambition by increasing awareness, influence, and engagement with key audiences across traditional and digital media channels.

Working within the media communications team, the post-holder will lead on media planning and PR projects, identifying opportunities for both short-term campaigns (such as report launches) and longer-term storytelling by spotting future hooks and moments to promote key messages and calls to action. The role will also support wider team strategy development and contribute to a busy and responsive press office.

You should have experience in media relations and press office activity, including drafting high-quality media materials such as press releases, statements, op-eds and thought leadership content. You will also need strong judgement to respond to enquiries, manage reputational issues in real time, build relationships with journalists and outlets across the UK nations, and monitor, evaluate and report on media coverage.

For full details on the role and requirements, please review the job description and person specification. If your experience doesn t align perfectly with all of the criteria in the person specification but you do meet most of them and are excited about the role, we encourage you to apply anyway., To support our commitment to equity, diversity and inclusion our hiring managers use anonymous shortlisting. Therefore, please do not include your name, photo, or information to indicate your gender or age in your CV and supporting statement. Please do not omit dates of employment. Please ensure the title of any uploads does not contain your name.

Independent Age is committed to safeguarding and follows Safer Recruitment practices to ensure we are safeguarding those we work with. We therefore ask that you supply your full work history with explanations for any gaps in the application documents you submit and if offered the post, we will require two employment references including your current or most recent employer. A Basic DBS Certificate will be required for this role.

Independent Age is the national charity focused on improving the lives of people facing financial hardship in later life. We believe no one should face financial hardship in later life.

This is a Full time role, 35 hours per week, which you can choose to work over five days or a 9 day fortnight.

What it s like to work at Independent Age:

We celebrate diversity at Independent Age and champion the differences that make each of us unique. We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We aim to attract and retain a wide range of talent and create an environment where everyone can feel safe, protected, welcome and included.

We offer great benefits including 28 days annual leave plus public holidays, a generous pension scheme with life assurance, and fantastic learning and development opportunities. We also offer a number of enhanced leave provisions and benefits.

We know that a good work life balance helps us perform at our best and supports wellbeing. Flexible working hours and hybrid working is standard for all (those contracted to work in the office usually attend 1 day per week). But if you need a different form of flexibility, we are always happy to talk flexible working.

You can find out more about what it s like to work at Independent Age on the careers page of our website.