Senior Marketing Manager, Institutional Clients
HSBC Group, Poplar, Greater London
Senior Marketing Manager, Institutional Clients
Salary not available. View on company website.
HSBC Group, Poplar, Greater London
- Full time
- Permanent
- Onsite working
Posted 1 day ago, 13 Nov | Get your application in today.
Closing date: Closing date not specified
Job ref: e4e816e76776463bba00055b07a9a65f
Location ref: Poplar, Greater London
Full Job Description
- Set the global marketing strategy for Institutional clients aligned to commercial growth objectives.
- Identify and prioritise marketing opportunities across the segment to support acquisition and relationship deepening.
- Shape and deliver marketing programmes that support origination of new deals and increased market share.
- Develop clear value propositions and tailored narratives across priority client groups and sectors.
- Partner with Product and Business Marketing to align solutions with client needs and go-to-market plans.
- Create integrated campaign concepts that build brand awareness and client engagement and partner with Marketing Services to deliver impact.
- Establish the content strategy across thought leadership, digital content and client success stories and manage delivery for ongoing relevance.
- Oversee performance tracking across brand, engagement, pipeline influence, revenue and campaign effectiveness then refine plans using data insights.
- Direct cross-functional teams, ensuring cohesive marketing effort across various areas and regions. What we're looking for
- Substantial B2B marketing experience within global banking or financial services and/or experience in corporate coverage.
- Apply a strong understanding of CIB segments, products and services when shaping marketing strategies.
- Translate client and market insights into effective marketing strategies, campaigns and measurable outcomes.
- Build value propositions and positioning that speak to segment and sector needs across diverse Institutional client groups.
- Deliver integrated campaigns and content programmes across channels including thought leadership and digital content.
- Shape events strategies and deliver strategic client forums and executive briefings in partnership with Events teams and the business.
- Direct work across global, matrixed teams to ensure coordinated delivery across regions and stakeholders.
- Evaluate performance using brand, engagement, pipeline and revenue metrics and use insights to improve effectiveness.
If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions., This is a chance to set the agenda for how HSBC shows up for Institutional clients across CIB and to translate market themes into practical, high-impact marketing. You'll work across a global stakeholder group to deliver campaigns, content and events that support client acquisition and deeper relationships. If you want your work to be closely tied to commercial outcomes and measurable performance this role offers the scale and access to make that happen. Apply to help shape how we engage Institutional clients globally. Opening up a world of opportunity. Being open to different points of view is important for our business and the communities we serve. At HSBC, we're dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role. If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk
Direct job link
https://www.jobs24.co.uk/job/senior-marketing-manager-institutional-clients-127746467