Senior Insight Analyst

We're looking for a Senior Insight Analyst to join our team in Birmingham. This is a fantastic opportunity for an analytically curious, commercially minded professional who wants to own end-to-end insight delivery and play a visible role in shaping business decisions. In this role, you'll go beyond reporting - uncovering what's really driving performance, telling powerful data stories, and helping stakeholders make smarter, evidence-based decisions. You'll also support the development of junior analysts and help raise standards across our insight function. What You'll Be Doing As a Senior Insight Analyst, you'll lead medium-complexity analytical workstreams from brief to impact, working closely with stakeholders across the business. You'll:

• Own insight projects end to end - from problem definition to delivery and sign-off
• Work with stakeholders to shape analytical questions that are measurable and outcome-focused
• Combine and validate multiple data sources to create high-quality analytical datasets
• Apply advanced analytical techniques such as segmentation, forecasting, trend analysis, cohort analysis and driver analysis
• Translate data into clear, compelling insight stories that explain:
+ what's happening + why it's happening + the business impact + and what actions should be taken
• Deliver insight through presentations, dashboards and reports that are clear, visual and actionable
• Recommend practical actions, explaining risks, confidence levels and dependencies
• Embed insight into business processes and track the impact of recommendations
Reporting, Analytics & Data Quality You'll also play a key role in strengthening our analytics capability:
• Build and maintain dashboards, models and reporting solutions with minimal supervision
• Use strong SQL, Power BI and Databricks skills to produce insight-rich outputs
• Improve existing reporting through automation, simplification and better clarity
• Identify data quality issues early and propose pragmatic improvements
• Ensure consistency in definitions, calculations and reporting logic
• Work with data and engineering teams to improve data models and governed datasets
Stakeholder Engagement & Influence
• Build trusted relationships with stakeholders across the organisation
• Challenge assumptions and provide analytical guidance
• Facilitate discovery sessions and requirements workshops where needed
• Present insights confidently to managers and senior leaders
Mentoring & Team Contribution
• Provide informal coaching, QA and support to Junior Insight Analysts
• Contribute to shared standards, templates and documentation
• Help develop best practice in storytelling, SQL, visualisation and insight delivery
The Kind of Work You'll Get Involved In Your insights will support areas such as:
• Pricing and promotion effectiveness
• Product ranging and space optimisation
• Store opening hours and operational efficiency
• Shelf positioning and planogram analysis
• Forecasting and "what if" scenario modelling
• Dashboard design and continuous improvement
• Data quality management and improvement initiatives
• Collaboration with data science teams on segmentation, demand forecasting and recommendation models, Insights you deliver lead to real business actions and decisions
• Stakeholders see you as a trusted analytical partner
• Reporting becomes more efficient, automated and insightful
• Junior analysts value your guidance and support
• You help raise standards across the insight team
Ready to Make an Impact? If you enjoy owning analysis end-to-end, influencing decisions through insight, and helping others grow along the way, we'd love to hear from you.

Technical & Analytical Skills
• Strong SQL with hands-on experience using Power BI and Databricks
• 2-3 years' experience analysing commercial, financial, operational or customer data
• Experience applying analytical frameworks such as forecasting, segmentation and variance analysis
• Ability to design dashboards that drive action, not just display metrics
Commercial & Problem-Solving Skills
• Structured problem solver who can break complex questions into clear analytical tasks
• Able to identify root causes and performance drivers, not just report outcomes
Communication & Behaviours
• Confident communicator who can tailor insight to different audiences
• Comfortable presenting to senior stakeholders
• Organised, proactive and able to manage multiple priorities
• Supportive and constructive when working with junior colleagues