Senior Events Sales Manager

Senior Events Sales Manager

Job Title: Senior Events Sales Manager

Date Posted: 2026-10-09

Location: The Borough, Greater London, GB, SE1 1

Organisation: Arts Council England

Application Deadline: 2027-01-09T07:01:48.093

Contract Type: Full time

Salary Range: 40k-50k

Publication Date: Thu, 24 Sep 2026

Job Summary

Brixton House is recruiting a Senior Events Sales Manager to join the team!

Job Description

The Senior Events Sales Manager is the senior sales lead within Brixton House's commercial team, responsible for building a proactive sales operation that creates opportunities, develops pipeline and converts business into sustainable earned income. The role will lead the proactive sales strategy, with particular responsibility for growing our core hires business across rehearsals, auditions and workshops, while developing corporate, commercial and strategic venue relationships. The postholder will line-manage the Events Sales Manager and work closely with the Event Manager to ensure a strong transition from sales to delivery.

Job Requirements

• Significant proven experience in events sales, venue hire, business development, hospitality, cultural venues or a related commercial environment.


• Demonstrable experience of proactive outbound sales, business development and building and converting a sales pipeline.


• Experience managing sales targets, budgets and commercial performance.


• Experience developing and maintaining strong client and business relationships, including repeat or strategic business.


• Experience managing, coaching or developing sales staff.


• Strong communication, negotiation and influencing skills and the ability to work collaboratively across departments.


• Strong organisational skills and ability to manage competing priorities.


• A commitment to delivering inclusive, values-driven experiences.


• Proficiency in Microsoft Office and CRM/sales management systems.

Job Responsibilities

• Sales Leadership & Business Development: Lead and develop Brixton House's proactive sales strategy, moving the team from a predominantly reactive model to planned outbound sales activity. Own the commercial sales pipeline and ensure sufficient quality and value to support income targets.


• Identify, target and develop new markets, clients and commercial opportunities across cultural, creative, corporate and other relevant sectors.


• Lead proactive prospecting and develop relationships that increase repeat, block and higher-value bookings.


• Work with the Head of Events and Commercial Partnerships to develop opportunities for multi-year venue partnerships and other forms of predictable, longer-term income.


• Use customer insight, market intelligence and sales performance data to identify opportunities and improve conversion.

Job Overview

Hours: Full time

Artform: Performing arts

Location: London (view on Google Maps)

Contract: Permanent

Closing Date: Sun, 18 Oct 2026

Application Process

Visit our website to apply, describe what attracts you to this position and provide clear evidence of your ability to meet the criteria outlined in the Job Description. Log into our hire platform (Hireful), complete the basic information, upload your CV and a letter of application (no more than two sides of A4, size 12 font). The deadline is 23:59 on Sunday, 18 October.

Contact Information

Contact name: Fleur

Contact email: [email protected]

About Brixton House Theatre

Brixton House is more than just a cultural space; it is a vibrant community hub where creativity thrives, voices are heard, and everyone is welcomed and celebrated. We invite you to join us in our mission to enrich lives through the power of the arts. Our vision is to empower the undervalued, unheard, and excluded communities through our creative and cultural spaces. We believe in creating a haven where every voice matters, where stories from all walks of life can be shared and celebrated.

#s1-Gen

published - Thu, 24 Sep 2026Job SummaryBrixton House is recruiting a Senior Events Sales Manager to join the team! Job DescriptionThe Senior Events Sales Manager is the senior sales lead within Brixton House's commercial team, responsible for building a proactive sales operation that creates opportunities, develops pipeline and converts business into sustainable earned income. The role will lead the proactive sales strategy, with particular responsibility for growing our core hires business across rehearsals, auditions and workshops, while developing corporate, commercial and strategic venue relationships. The postholder will line-manage the Events Sales Manager and work closely with the Event Manager to ensure a strong transition from sales to delivery. Job RequirementsEssential: Significant proven experience in events sales, venue hire, business development, hospitality, cultural venues or a related commercial environment. Demonstrable experience of proactive outbound sales, business
development and building and converting a sales pipeline. Experience managing sales targets, budgets and commercial performance. Experience developing and maintaining strong client and business relationships, including repeat or strategic business. Experience managing, coaching or developing sales staff. Strong communication, negotiation and influencing skills and the ability to work collaboratively across departments. Strong organisational skills and ability to manage competing priorities. A commitment to delivering inclusive, values-driven experiences. Proficiency in Microsoft Office and CRM/sales management systems. Job ResponsibilitiesSales Leadership & Business Development Lead and develop Brixton House's proactive sales strategy, moving the team from a predominantly reactive model to planned outbound sales activity. Own the commercial sales pipeline and ensure sufficient quality and value to support income targets. Identify, target and develop new markets, clients and commercial

opportunities across cultural, creative, corporate and other relevant sectors. Lead proactive prospecting and develop relationships that increase repeat, block and higher-value bookings. Work with the Head of Events and Commercial Partnerships to develop opportunities for multi-year venue partnerships and other forms of predictable, longer-term income. Use customer insight, market intelligence and sales performance data to identify opportunities and improve conversion. Job OverviewJob Title: Senior Events Sales ManagerSalary: 40k-50k