Senior Director, Audience Strategy

The Senior Director, Audience Strategy will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional teams. The ideal candidate will have experience in media, creative, content, and/or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical. Candidates should also have applied knowledge of commonly used advertising technology.
Client Responsibilities

Work directly with clients and internal teams to establish a clear vision, core behaviors & ways of working for an audience-first approach to business/brand strategy
Thoroughly understands the capabilities / use cases for audience tools & when to recommend which based on needs
Define and guide new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, leveraging Epsilon, proprietary data products, and third-party audience platforms
Apply proprietary audience intelligence capabilities to help answer clients' biggest business challenges and uncover new, undetected revenue and growth opportunities.
Continuously survey the pulse of client and client-industry needs to prompt and feed innovative ideas/solutions to internal teams
Build and hone deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities
Proactively ideate with team and colleagues to produce novel (award-worthy) solutions for clients
Participate in new business pitches as required
Drive continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement
Seek opportunities to stay up-to-date on technology, tools, techniques, communication software, social media and self-awareness

Role Objectives

Must have expertise in both Online and Offline media experience, including TV, Display, Search, Social, and Mobile
Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action
Excellent written, verbal and presentation skills - effectively present formal POVs internally and externally
Strong leadership skills and general management orientation
Critical assessor of talent - builds and motivates high-performing teams
Demonstrated critical thinking skill and strong problem-solving skills - navigate effectively through difficult issues, build required consensus to drive business needs and results
High results-orientation, able to effectively juggle and prioritize many competing demands - high tolerance to effectively manage change
Team oriented - approachable and viewed as coach and mentor to others
Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of high-performance team members, and manage succession
Has exhibited strong communication skills with senior level roles, and has ability to explain complex concepts to diverse audiences.

Management Responsibilities

Accountable for Director, Associate Director, Manager, and Associate level deliverables
Showcases the ability to manage & mentor others
Accountable for onboarding and team readiness
Inspires growth and innovation, 10+ years of Digital Media experience with progressive levels of responsibility and business acumen in marketing and communications, team management
7+ years managing multiple direct reports, delegating tasks and overseeing deliverables
Strong experience with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint
Expert presentation, storytelling, and project management skills
SQL, SAS, or Python a plus
Mastery of the digital analytics space and has innovated to develop new opportunities
Expert understanding of audience tools (MRI, GWI, Epsilon)
Expert understanding of digital marketing, CRM, and audience segmentation
Excellent problem-solving and critical-thinking skills with ability to interpret complex data sets
Client-ready presentation, storytelling, and project management skills
Expert understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
Expertise with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers
Expertise with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
Deep knowledge of Web analytics tools (e.g., Google Analytics)
Deep knowledge of Identity Solution tools (eg. Epsilon, Liveramp, Neustar)

Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists and technology experts and consultants., Spark Foundry offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:
Publicis Groupe works primarily from the office or our clients' office four days per week.
Equal Opportunity Statement
At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.