Senior Digital Trading Manager
Frasers Group, Shirebrook, Derbyshire
Senior Digital Trading Manager
Salary not available. View on company website.
Frasers Group, Shirebrook, Derbyshire
- Full time
- Permanent
- Onsite working
Posted 1 week ago, 13 Jul | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 1197bc14a9cc4d5a9723c66a27acd8ae
Full Job Description
Responsible for Digital Trading across Luxury Business and reporting to Head of Digital Trading, Premium and Luxury. The role will include line management of the Luxury trading team, responsible for the commercial model as well as reporting to make strategic recommendations to increase digital sales and on-site experience. The role will also involve a significant element of cross-functional campaign planning to ensure that Group-wide promotions and major campaigns are executed efficiently and effectively. Strong stakeholder management skills are essential to ensure buy-in of strategy and ability to form strong campaign plans across the business.
- Responsible for the success and delivery of digital sales within the Luxury business; including forecasting profit and revenue targets and underlying revenue metrics (e.g., Average Order Value)
- Work with Head of Digital Trading to define, develop and deliver a Digital trading strategy for the Luxury business in line with the key brand and business commercial objectives
- Manage regular performance reviews, including monthly and quarterly meetings working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
- Perform regular data analysis to inform and support reactive actions, and ensure all team members are upskilled to have a high level of data literacy
- Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
- Present ideas and analysis to wider teams to align business processes and projects
- Lead and own with key stakeholders the Own the Luxury section of the Digital trading calendar, ensuring campaigns, promotions and trading initiatives are actioned and executed with the optimisation of customer journey always in the forefront
- Lead campaign planning and execution for all websites (Luxury as well as Premium and Sport) cross-functionally, ensuring that the best processes are in place to maximize key trading moments
- Work with the Digital Marketing team to ensure product & trading strategies are supported and aligned with the digital marketing strategy for all channels including SEO, PPC, Paid Social, Affiliates and Loyalty
- Present ideas and analysis to wider teams to align business processes and projects
- As relevant, represent Digital Trade in key cross-functional projects/initiatives that help deliver trading targets (e.g., app launches, development of new services)
- Accountable for optimisation of site navigation, customer journey and product placement strategies to drive online improvements to conversion rates and online KPI's
- Work with the Product, Experimentation and UX teams to contribute to and influence the prioritisation of the development roadmap People Management. · Demonstrate strong leadership and extensive people management skills · Set clear objectives, goals and development plans · Build an effective and motivated team, to work as more than a collection of individuals · Be an active and positive contributor to the team, contributing to the overall digital strategy · Represent the Digital Trading Team across the wider business, ensuring digital KPI's are understood and achievable for all
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