Senior Digital Retail Media Manager EMEA

Senior Digital Retail Media Manager - EMEA Shape the Future of Digital Retail Media Across Europe Location: Basingstoke, Hampshire (Hybrid - 3 days office / 2 days home) Salary: £60,000 - £75,000 + Benefits Are you ready to build something rather than simply inherit it? We're partnering with a globally recognised consumer goods business with an impressive portfolio of market-leading brands across beauty, personal care and lifestyle. With products sold through major retailers and ecommerce partners across Europe, retail media has become a key strategic growth driver-and this newly created role will play a central part in shaping its future. This is far more than campaign management. You'll become the Digital Retail Media subject matter expert across EMEA, influencing strategy, investment and capability across multiple markets. Working directly with the Head of Ecommerce EMEA, you'll help define how digital retail media evolves across the business while building best practice that
will be adopted regionally. If you're looking for a role where you can genuinely influence strategy, collaborate with senior commercial stakeholders and leave a lasting impact, we'd love to hear from you. What you'll be doing You'll take ownership of developing and embedding a best-in-class digital retail media capability across EMEA by: Defining the long-term Digital Retail Media strategy across multiple European markets
Building frameworks, playbooks and governance that improve consistency and performance
Analysing campaign performance across retailers to identify commercial opportunities and optimise investment
Partnering with Ecommerce, Sales, Marketing and local market teams to align retail media with launches, promotions and trading plans
Establishing consistent KPIs including ROAS, Share of Search, CPC, CTR and Incrementality across markets
Leading a structured test-and-learn programme that drives continuous improvement
Working closely with retail partners, agencies and platforms including Amazon Ads, Criteo and CitrusAd
Helping shape which activities should be managed centrally versus locally as the function continues to evolve What success looks like During your first 12 months you'll: Build a clear Digital Retail Media roadmap for EMEA
Introduce scalable frameworks and reporting across markets
Improve visibility of retail media performance and commercial impact
Become the trusted Digital Retail Media expert across the region
Help shape the future operating model for Digital Retail Media within the business What we're looking for We're interested in people who combine strong commercial thinking with hands-on retail media expertise. You'll ideally bring: Experience within Digital Retail Media, Ecommerce, Digital Commerce or Performance Marketing

A background working client-side within FMCG, Consumer Goods, Beauty, Personal Care, Consumer Electronics or Retail (although strong commerce agency experience will also be considered)
Experience working directly with retailers or retail media networks (e.g. Boots, Tesco, Amazon, etc.)
Strong knowledge of digital retail media platforms including Amazon Ads, Criteo, CitrusAd or similar Retail Media Networks
Experience translating complex campaign data into commercially focused recommendations
A solid understanding of how media investment influences sales, margin, category growth and retailer performance
Experience working cross-functionally with Ecommerce, Sales, Marketing and external partners
The confidence to influence senior stakeholders without direct line management responsibility
A passion for continuous improvement and building scalable processes Why join? This is an opportunity to join a business investing heavily in Ecommerce and Digital Retail Media at an exciting stage of its journey. Rather than stepping into a mature function, you'll have the opportunity to shape it. You'll enjoy: Genuine ownership and influence across EMEA