Senior Digital Marketing & Operations Manager EMEA

Purpose: The Senior Digital Marketing & Operations Manager EMEA for MENTOR owns the execution of a coordinated omnichannel marketing approach across priority markets. The role ensures strong alignment between global strategy and local activation, translating priorities into clear, actionable plans and accelerating execution. This position works with a team of Product Managers aligned to key geographies, enabling effective localization of initiatives and consistent delivery. It acts as the central orchestrator across partners, driving performance tracking, continuous optimization, and a scalable operating model. You will be responsible for:

• Define and lead EMEA digital strategy and omnichannel engagement based on aligned global digital strategy
• Integrate digital capabilities into brand and portfolio ensuring effective execution
• Establish KPIs and analytics frameworks for digital initiatives
• Drive adoption of emerging technologies and personalization
• Translate EMEA and global priorities into clear execution plans
• Ensure fast and effective localization through Product Managers in each geography
• Ensure content is consistent, compliant, and easy to adapt locally. Coordinate efficient use of central content with local customization
• Design and implement integrated marketing plans across CRM, digital, field, and media channels
• Define and activate customer journeys (healthcare professionals and patients)
• Lead / work with a team of Product Managers aligned to priority markets
• Coordinate agencies and ensure efficient use of budgets
  
  Bachelor's degree required (business, marketing, or related field)
• Master's degree or MBA or equivalent experience preferred
• 7 years of validated experience in marketing, digital marketing, or commercial roles in healthcare, aesthetics, or regulated industries preferred
• Strong experience in multichannel / omnichannel marketing execution
• Confirmed ability to lead regional or multi-country projects
• Strong project management and planning skills
• Experience with performance tracking, analytics, and critical metric frameworks
• Ability to translate strategy into clear, actionable execution plans
• Strong communication and partner alignment skills
Other:
• Tight-knit collaboration attitude and ability to work across functions and geographies
• Ability to balance standardization and local flexibility
• Willingness to travel across EMEA as needed
  
  At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com (https://www.jnj.com.) .
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.