Senior Digital Marketing Manager

We are looking for an experienced and commercially minded Senior Digital Marketing Manager to lead the development, delivery and optimisation of our B2B and B2C digital platforms and solutions across ZEISS Vision Care UK & Ireland. Your Role This is a key role within our Marketing team, offering the opportunity to shape our digital ecosystem, bringing together customer and consumer needs, technology and commercial strategy. You will take ownership of several key digital platforms, driving their strategic development, improving user experience and increasing adoption and engagement across our customer base. Working collaboratively with Marketing, Commercial, Global teams and external agency partners, you will identify new opportunities, influence platform development, deliver innovative digital solutions and use data and customer insight to continually improve performance. This is an exciting opportunity for a strategic digital marketing professional who combines strong technical and platform expertise with commercial awareness, project leadership and the ability to influence stakeholders at all levels. The role of Senior Digital Marketing Manager will involve:

• Lead the strategy, roadmap, development and optimisation of ZEISS's B2B and B2C digital platforms and solutions across the UK & Ireland.
• Act as the local market lead and product owner for key platforms.
• Oversee platform content, maintenance and ongoing development, ensuring solutions remain relevant, engaging and aligned with business priorities.
• Identify and prioritise platform enhancements, using customer research, data and insight to improve functionality and user experience.
• Develop business cases and influence Global stakeholders to secure investment and development resources for local market requirements.
• Work closely with Marketing colleagues and agency partners to deliver new platform features, content and improvements.
• Identify opportunities to develop, launch and enhance B2B and B2C digital solutions, assessing customer needs and commercial potential.
• Lead go-to-market strategies for new digital solutions, developing compelling value propositions and end-to-end customer and consumer experiences.
• Oversee the introduction of new solutions, working with Commercial teams where appropriate to integrate them into retailer and consumer journeys.
• Develop insight-led recommendations for future digital innovation and solution development.
• Drive adoption, engagement and commercial value from existing and newly launched solutions.
• Lead the development and delivery of engaging digital content and communications strategies across ZEISS platforms.
• Create compelling content, messaging and supporting claims that enhance customer engagement and demonstrate the value of ZEISS digital solutions.
• Lead customer research programmes to understand user needs, behaviours, motivations and barriers, translating findings into actionable improvements.
• Develop and implement customer experience enhancements that improve platform usability and engagement.
• Own internal and external communications relating to digital platforms and solutions, ensuring effective awareness and understanding.
• Develop and deliver training and enablement programmes to support internal teams and customers in effectively using ZEISS digital platforms and solutions.
• Work collaboratively with internal stakeholders to ensure new platforms, features and solutions are successfully embedded into everyday ways of working.
• Monitor and evaluate platform and digital solution performance, using data and analytics to identify opportunities for improvement.
• Translate customer insight, user behaviour and performance data into actionable recommendations.
• Continually review and optimise digital content, customer journeys and platform functionality to improve engagement and effectiveness.
• Ensure digital initiatives deliver against customer experience expectations and wider commercial objectives.
• Lead complex digital marketing projects from initial concept and business case through to implementation and optimisation.
• Collaborate with Marketing, Commercial, Global teams and external agency partners to deliver successful digital initiatives.
• Influence senior stakeholders and Global headquarters to align priorities, secure resources and deliver local market requirements.
• Build strong cross-functional relationships, ensuring digital solutions support the wider ZEISS business strategy.
  
  Strong experience in B2B and/or B2C digital marketing, ideally within a customer-focused or technology-driven environment.
• Proven experience managing, developing and optimising digital marketing platforms, including preparing business cases for new features and enhancements.
• Demonstrable ability to identify and translate customer needs, data and insights into platform development requirements and improvements.
• Experience developing compelling digital content and managing creative production, either independently or through external agency partners.
• Proven ability to create and implement engaging digital marketing communications and content strategies.
• Experience delivering customer and consumer-facing digital platforms and solutions through effective cross-functional collaboration.
• Strong analytical skills, with the ability to interpret data and use insight to inform strategic decisions and optimise digital performance.
• Experience developing, managing and delivering digital platform roadmaps.
• Demonstrable stakeholder influencing skills, including securing investment and development resources from senior decision-makers.
• Experience using marketing automation tools to develop customer and consumer communication journeys and enhance user experience.
• Excellent communication, stakeholder management and cross-functional leadership skills.
• Strong commercial acumen, with the ability to identify opportunities and demonstrate business value.
• Excellent teamwork and collaboration skills.
• Proven track record of delivering successful projects and measurable impact through effective project leadership and execution.
• Willingness to travel internationally when required.
Desirable:
• Experience using Salesforce, Mixpanel and related digital marketing or analytics applications.
• Experience working within a global organisation, collaborating with international teams and stakeholders.
Apply now to take the next step in joining ZEISS, where you can push technological boundaries, shape markets and contribute to the advancement of society.

ZEISS is technology and innovation. Founded in Germany, in 1846, ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries across 50 countries. As a company wholly owned by a foundation, ZEISS is committed to responsibility in all its activities. As a pioneer in scientific optics, it's employees across the globe continue to push the boundaries of what is possible. With a strong focus on quality and innovation, ZEISS creates value for its customers and helps shape new ways of seeing the world.