We're looking for someone who is confident in designing and developing all types of content - from UX/UI to long-form storytelling, notifications to chat - and in applying evidence to influence stakeholders. You'll love your craft and enjoy opportunities to develop the creativity of others throughout the business. Whether that's championing Content Design with product teams, shaping new guidelines, leading crit sessions with other Content Designers, or facilitating workshops to inspire more collaborative and effective ways of working. As a Senior Content Designer, it'll be your role to:

• Craft engaging, accessible and memorable copy to support outstanding digital customer experiences.
• Shape and define overarching Content Design guidelines and workflows.
• Lead on copy, brand personality and tone.
• Take ownership of and advocate for Content Design in an agile environment.
• Establish common standards for Content Design methodology, metrics and guidance for our active community of writers and designers.
• Encourage and empower the practice of Content Designers across the Group.
• Position Content Design as a fundamental partner in shaping the overall design approach.
• Demonstrate a forensic understanding of customer needs; pouring this insight into irresistible digital experiences.
• Tell stories that bring to life the exceptional ways content helps people to grow their finances.
  
  Experience of embedding Content Design as an integral part of the product development process.
• Examples of developing and maintaining business-wide content standards, style guides, voice and tone, and additional subject matter expertise.
• A proven history of evolving new practices, through contribution or leadership.
• Hands-on evidence of coaching others - line management responsibilities not essential.
• A varied portfolio showcasing how you use your specialism to generate customer-centred outcomes and influence the business.
• Experience developing, contributing to and working with design systems.
• Experience working with innovative design tools, such as Figma.
• The confidence to work across a complex business landscape - ideally, financial services.
• A collaborative mindset looking to guide a busy multi-disciplinary team.
• The personality to influence and manage stakeholders across product, risk, legal and branding teams.
  
  Lloyds Banking Group is the UK's leading bank with over 30m customers and its biggest digital bank, with over 18 million active online customers. We've placed an ambitious transformation programme and a multi-channel approach to banking at the heart of our strategy to be the best bank for customers, backed by significant investment in our platforms and people over the next three years., At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it's why we especially welcome applications from under-represented groups. We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know. We also offer a wide-ranging benefits package, which includes:
• A generous pension contribution of up to 15%
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies