Senior Consultant, Primary Market Research (PMR)

We are seeking a Senior Consultant - Primary Market Research (PMR) with strong strategic consulting experience and deep expertise in qualitative and quantitative methodologies. This role sits at the nexus of research and strategy: leading primary research while translating findings into clear strategic recommendations, positioning, and experience implications. You will lead core workstreams, manage clients with autonomy, and act as a thought partner in shaping decisions across brand, medical, and access strategy. What You'll Do 1. Lead Strategic Primary Research

• Design and deliver qualitative and quantitative research aligned to key business questions
• Define research objectives in the context of broader strategic challenges (e.g., positioning, launch readiness, experience optimization)
• Select and apply appropriate methodologies (IDIs, ethnography, surveys, conjoint, segmentation, etc.)
• Ensure research is hypothesis-driven and decision-oriented, not purely exploratory
• Oversee recruitment, vendors, and fieldwork quality
2. Translate Insight into Strategy
• Synthesize research into clear, actionable strategic implications
• Identify unmet needs, behavioral drivers, and key tensions within the market
• Develop outputs such as:
+ Positioning frameworks + Segmentation and targeting strategies + Message and concept optimization + Strategic imperatives for brand and portfolio decisions
• Move beyond reporting to provide clear recommendations and direction
3. Quantitative & Advanced Research Leadership
• Lead quantitative design and interpretation, including:
+ Segmentation + Message and concept testing + Conjoint and trade-off analyses
• Translate data outputs into commercially meaningful insights
• Partner with analytics teams where deeper modeling is required
• Ensure outputs are accessible, credible, and decision-ready
4. Journey & Experience Integration
• Apply research to inform patient, caregiver, and provider journeys
• Translate findings into personas, behavioral archetypes, and experience opportunities
• Ensure research connects to experience design and downstream activation
• Contribute to journey development across both static and digital environments (e.g., SenseMap)
5. Client Leadership & Consulting Excellence
• Act as a strategic advisor to clients, not just a research lead
• Lead workstreams, client discussions, and insight readouts
• Manage timelines, budgets, and day-to-day client engagement
• Facilitate discussions and workshops to align stakeholders around insight and strategy
• Mentor junior team members and guide their development
6. Cross-Capability Integration
• Collaborate with Experience Strategy, Medical Affairs, Marketing, and Market Access teams
• Ensure research is integrated into broader strategic and commercial programs
• Contribute to multi-disciplinary engagements across the product lifecycle
  
  7+ years of experience in primary market research and strategic consulting within healthcare, pharma, biotech, or life sciences
• Demonstrated ability to connect research to strategic decision-making
• Strong experience in:
+ Segmentation and targeting + Message testing and positioning + Survey design and quantitative analysis + Insight-driven strategy development
• Experience working across patients, caregivers, and healthcare providers
• Proven ability to synthesize complex data into clear, actionable recommendations
• Strong executive communication and storytelling skills
• Experience managing teams, vendors, and client relationships
Preferred Experience
• Experience supporting early asset strategy, launch planning, or lifecycle optimization
• Exposure to rare disease or specialty therapy areas
• Familiarity with digital insight platforms or living insight repositories
• Experience contributing to business development and proposal development
  
  About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together - powerfully and intentionally - to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources. Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups - Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family's needs. We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves. We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application. Location: UK, hybrid (London) or remote About SenseLab SenseLab is Avalere Health's distributed Center of Excellence at the intersection of primary market research, experience strategy, and AI-enabled insight transformation. We integrate qualitative and quantitative research, behavioral science, and journey design to generate actionable insight across the product lifecycle, from early asset strategy through launch and lifecycle optimization. Our focus is not only on generating insight, but on translating it into strategic direction that drives decision-making and impact., SenseLab combines rigorous primary research with strategic consulting, experience design, and AI-enabled tools to create living, actionable insight ecosystems. We are building a differentiated model - where insight is not the endpoint, but the foundation for strategy, decision-making, and impact - in service of Every Patient Possible. What we can offer You'll receive up to a 7% pension contribution, life insurance, income protection, and private medical insurance for peace of mind. Enjoy flexible working arrangements, including flexible hybrid working, along with the option to work from anywhere across the globe two weeks each year. We provide 25 days of annual leave plus two personal well-being days, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program, as well as personalized health support. Enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey, as well as on-demand support from our partner Peppy. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business. We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.We may use AI tools to support elements of the hiring process, such as reviewing applications, analyzing CV/resumes, assessing responses, or transcribing interviews. These tools assist our Talent team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please review our candidate privacy policy.