Senior Communications Manager
World Wide Technology, City of Westminster
Senior Communications Manager
Salary not available. View on company website.
World Wide Technology, City of Westminster
- Full time
- Permanent
- Onsite working
Posted today, 14 Nov | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
Job ref: d04233934d26425f966556e4cb269bd1
Location ref: City of Westminster
Full Job Description
We are looking for an experienced, strategic and highly hands-on Senior Communications Manager to lead communications across the EMEA region. This is a senior communications role for someone who genuinely understands the technology and IT landscape, not simply from a communications perspective, but from an understanding of the market, the challenges facing IT leaders, emerging technologies, industry trends and the broader technology ecosystem. You will be responsible for developing and executing our EMEA communications strategy, building our profile within the technology and IT communities, strengthening our corporate and executive reputation, and ensuring our voice is consistent, credible and compelling across channels. The role also has ownership of our social media strategy and presence, as well as our awards programme, identifying opportunities, managing submissions and maximising the impact of wins and recognition. We are looking for someone who can operate strategically but is equally comfortable getting into the detail, from shaping a communications plan and advising senior executives to writing a compelling announcement, managing social content or coordinating an awards submission., EMEA Communications Strategy
- Develop and execute an integrated communications strategy across EMEA aligned to business objectives and priorities.
- Build and manage the EMEA communications calendar, identifying opportunities to proactively tell our story.
- Develop compelling narratives around our technology, products, people, customers and business success.
- Translate complex IT and technology topics into clear, engaging and commercially relevant communications.
- Identify emerging trends, conversations and issues within the technology and IT sector and position the business accordingly.
- Ensure consistency of messaging and brand positioning across EMEA markets while adapting communications to local audiences where appropriate.
- Measure communications performance and use data and insights to continually improve activity. Media & Industry Relations
- Build strong relationships with technology, IT, business and trade media across EMEA.
- Develop proactive media opportunities, including thought leadership, commentary, interviews, contributed articles and briefings.
- Manage media enquiries and reactive communications where required.
- Identify opportunities for company and executive spokespeople to participate in relevant industry conversations.
- Develop and manage relationships with analysts, influencers and other key industry stakeholders.
- Support executive positioning and thought leadership for senior leaders. Social Media
- Own and develop the company's EMEA social media strategy and content approach.
- Manage and grow our presence across relevant social channels, with particular focus on professional and technology audiences.
- Create and/or oversee engaging content including thought leadership, company news, customer stories, events, campaigns and industry commentary.
- Work closely with internal teams to identify stories and content that can be amplified through social channels.
- Monitor relevant conversations, trends and competitor activity.
- Track performance, engagement and audience growth and use insights to optimise the strategy. Awards & Industry Recognition
- Own and manage the company's awards and industry recognition programme across EMEA.
- Develop an annual awards strategy aligned to business priorities, brand positioning and key areas of differentiation.
- Identify relevant technology, IT, business and employer awards and rankings.
- Manage the end-to-end awards process, from opportunity identification and submissions through to judging, announcements and promotion.
- Work with internal stakeholders to develop strong, compelling submissions and case studies.
- Maximise the communications and social media impact of award wins and recognition.
- Track results, ROI and industry recognition over time. Content & Thought Leadership
- Develop high-quality communications content including press releases, executive messaging, articles, blogs, social content, presentations and thought leadership.
- Help establish senior executives as credible voices within the technology and IT community.
- Work with subject matter experts to turn complex technical information into accessible and engaging content.
- Support customer and employee communications where relevant.
- Ensure all communications reflect a consistent, authoritative and differentiated brand voice. Cross-functional Leadership
- Partner closely with Marketing, Sales, Technical and senior leadership teams across EMEA.
- Act as a trusted communications adviser to senior executives.
- Manage external PR agencies and other communications partners where required.
- Coordinate communications across multiple EMEA markets and stakeholders.
- Manage multiple priorities and deadlines in a fast-paced, international technology environment., We have a clear and differentiated communications presence across EMEA.
- Our brand and executives are increasingly visible within the IT and technology community and across our customer base.
- We have strong, meaningful relationships with relevant media and industry influencers.
- Our social channels are engaging, consistent and growing among the right audiences.
- We have a proactive, structured and successful awards programme.
- Our executives are recognised as credible voices on the issues shaping the technology industry.
- Complex technology stories are translated into communications that resonate with customers, media and the wider market.
- Communications activity directly supports our reputation, brand awareness and broader business objectives.
You are a senior communications professional with a strong understanding of the IT and technology sector. You know how the technology industry works, understand its terminology and ecosystem, and can have credible conversations with technology leaders, journalists and industry stakeholders. You are commercially minded, curious about technology and able to quickly understand complex subjects and turn them into compelling stories. You are also highly proactive. You don't wait for stories to come to you - you identify opportunities, create narratives and find ways to put the company and its people into the conversations that matter. Essential Experience - Significant experience in a senior communications, PR or corporate communications role.
- Strong experience working within the technology, IT, software, cloud, cybersecurity, infrastructure, data or related technology sectors.
- Demonstrable experience working across EMEA, ideally within an international organisation.
- Strong understanding of the IT and technology media landscape.
- Established relationships with relevant technology, IT and business media.
- Experience developing and executing communications strategies.
- Experience advising senior executives and developing executive thought leadership.
- Strong social media experience, particularly in developing B2B technology audiences.
- Experience managing awards programmes and industry recognition.
- Exceptional written and verbal communication skills.
- Ability to translate technical and complex subjects into clear, compelling stories.
- Experience managing multiple stakeholders and working across different countries and cultures.
- Strong project management skills and the ability to work independently in a fast-paced environment. Desirable Experience
- Experience within B2B technology.
- Experience in enterprise IT, SaaS, cloud, cybersecurity, AI, data, infrastructure or digital transformation.
- Experience working with technology analysts and influencers.
- Experience managing PR agencies across multiple EMEA markets.
- Experience with executive communications and C-suite positioning.
- Experience using social media analytics and communications measurement tools.
- Experience supporting crisis or issues communications., The ideal candidate is strategic, commercially aware and an excellent storyteller. You understand that great technology communications requires an understanding of the market, the audience, the technology and the business challenge behind the story.
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