Senior Campaigns Manager - BU Environmental Care

We have an exciting opportunity for a Senior Campaigns Manager to work on innovative new products and campaigns within the Environmental Care (EC) Business Unit. Reporting to the EC BU director, this role is responsible for all product communication across EC - external campaigns and internal communication. You will have ownership across all EC subcategories (Thermal, purification and expansion) leading global campaigns and marketing lead for this subcategory, supported by a Campaign Manager and a Campaign manager/Copywriter. This involves holistic ownership of all product launches and campaign performance; from strategy to delivery to execution. You will be influencing and collaborating with a wide range of stakeholders for full-funnel delivery. This includes, but is not limited to, Claims, Legal, Competitor, Communications, Insights, Digital, Retail, Social, Creative, Owner experience, RDD, Quality, Markets, Revenue, Media. Leadership: You are the global marketing lead for EC.

• Set the go-to-market strategy for EC and ensure all individual campaigns/ creatives/ channels/ market executions ladder up to this.
• Own the yearly EC budget for campaign creation, ensuring proper allocation based on business priorities.
• Be the key Commercial voice for cross-functional teams around the business - with product, market, owner, and competitor knowledge for your subcategory, to make decisions with confidence
• Identify opportunities across our consumer touchpoints like retail demo, retail fixtures, digital and build a strategy to continuously improve.
• Review market launch plans and partner with market Heads to ensure a consistent and high level of global execution, facilitating global sharing where value-adding
• Build strong relationships across a vast range of stakeholders - becoming the go-to-person for EC.
• Rapidly digest and respond to senior stakeholder requests and, where required, problem solve to improve business performance
Campaign strategy, delivery, execution
• Create effective campaign briefs for creative and channel teams, taking information from the product, local markets, and previous launch learnings
• Full 360 campaign ownership, reviews, approvals and delivery - e.g. digital, social, retail, demonstrations, TV, OOH, post-purchase, CRM, Comms. Delivery of strong campaign and operational kits to markets so they execute successfully and to a high standard
• Lead the cross-functional teams to deliver campaigns to markets on time, to brief, and to cost - in partnership with Programme Management - finding solutions to meet market requirements
• Understand the product and technology, and gather consumer, market, and competitor data to make campaigns as strong as possible
• Identify strong claims and partner with claims and legal to substantiate and rollout globally
• Push channels and creative teams to achieve brief objectives and best in class execution
• Monitor and report on market implementation of campaigns and marketing performance
• Oversee product copywriting
Team Leadership
• Coach and develop Campaign manager & Campaign manager copywriter
• Ensure alignment to overall objectives and EC strategy
• Remove barriers for your team to be successfull
  
  Extensive experience in product marketing - including marketing strategy and campaign delivery
• Strong leadership and cross-functional relationship skills
• Strong influencing, communication and strong story-telling
• Strong change management skills
• Autonomous and confident decision-making and senior stakeholder communication
• Proactive and problem-solving approach, positive energy
• Commercial acumen with the ability to prioritise based on business impact
• Team player with an interest in contributing to and improving the team and our processes
• Passion for marketing and campaigns, as well as interest in product and technology
• Strategic communication: Able to synthesise complex information into compelling, actionable stories.
• Stakeholder alignment: Proven ability to build consensus across diverse interests and influence senior leaders.
• Collaboration: Exceptional teamwork and interpersonal skills, creating strong networks across Dyson.
• Adaptability: Open to change and able to flex plans based on business needs and market conditions.
• Leadership: A role model for Dyson's values, inspiring teams to innovate and deliver high performance.
  
  At Dyson, we believe in pushing the boundaries of technology to create revolutionary products that transform everyday experiences. In the world of floorcare, we are committed to redefining standards and empowering individuals to look and feel their best with no compromises.
  
  At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy At Dyson, our vibrant culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. This role will be based in our London office in Farringdon but frequent travel to our Malmesbury office will be expected to collaborate with the team based at our UK Campus.