Senior Brand Manager - Dairylea (12 months FTC)

As SBM your role will be end-to-end brand ownership, defining the vision for growth, with execution across innovation, communication and commercial performance. As part of leading & implementing the brand strategy you will need to build a business case that outlines the implications for our existing equity & comms, building a plan with agency partners to execute once investment is secured. Organisation/ People Management: You will also be required to lead, engage & develop your direct team - to drive marketing excellence and business performance.

• Team size: 2 Direct reports (BM and JBM or Grad role dependent)
• Reporting directly into Meals Marketing Director, Refine and lead the implementation of the brand growth strategy, developing a clear and compelling narrative that aims to unlock future investment and ultimately aims to recover brand performance
• Develop and begin the implementation of portfolio/product transformation that aims to simplify and futureproof the brand
• Manage a complex business to ensure its continued success including developing future innovation & iPPA plans with your team that will ensure category growth delivered to recover share
• Lead the cross-agency team to build on our existing comms assets whilst shaping future comms plans to support repositioning the Dairylea brand in line with future strategy
• Effectively manage the team to deliver the short-term whilst balancing the development and implementation of future strategy
  
  Highly collaborative, building effective cross-functional relationships whilst contributing to the marketing team culture . The Meals category is family feel with lots of opportunity to learn from other functions.
• Proven agility and growth mindset; this role requires you to challenge the status quo and lean into problem solving. Success will not come from doing things they way they've always been done. Bold, brave thinking is essential.
• Proven track record of inspiring others and delivering through others (incl direct reports); success is reliant on cross-functional collaboration, building resilience and keeping teams motivated and energised.
• Ability to manage & influence senior stakeholders - the opportunity is to lead the narrative, pitching directly to senior leaders with the support and guidance of the Marketing Director
• Proven commercial acumen in complex environments; high level of innovation experience and portfolio management
• Excellent communication, storytelling and presentation skills; building a compelling narrative and adapting this depending on the audience will be critical to unlock senior support and investment
• Proven experience in building strategy; ideally with a balance of short-term / long-term.
• Experience within the dairy sector is highly valued
• E2E Management