The Senior Acquisition Manager will develop and lead the delivery of the audience acquisition strategy to drive subscription and revenue growth for National Theatre at Home. With a focus on acquisition, the role plays a key part in delivering brand awareness of streamed theatre, reaching new audiences with monthly releases as well as optimising the catalogue of unmissable theatre. The role will lead and motivate a team to identify opportunities to optimise marketing activity, act on insights and deliver a competitive ROI. The role works collaboratively with internal teams like Data, Programming, Design, Social Media and Content across the NT and will play a key role in developing new and innovative ways to bring streamed theatre to new global audiences.

• Acquisition marketing campaign experience, ideally within a subscription-based business
• Goal orientated, with the ability to nurture and motivate a high performing team.
• Experience of delivering against KPIs, from revenue and LTV to social media performance.
• An interest in the global content streaming market. (Disney, BBC Iplayer, Paramount Plus, D+, Netflix, All4)
• An analytical mindset, with the ability to identify emerging trends from different data sources.