Sales & Membership Conversion Executive - Dereham

NR Health & Fitness Club is looking for an energetic, commercially minded Sales & Membership Conversion Executive to join our team at our Dereham HQ. This is a hands-on sales role focused on turning existing opportunities into members, re-engaging previous members and prospects, and maximising every lead that comes into the business. You will be responsible for phone-based sales, lead conversion, prospect nurturing, internal data calling, text and email follow-ups, as well as developing opportunities for our wider corporate and B2B offering. We're looking for someone who genuinely enjoys sales - someone who is confident picking up the phone, comfortable having commercial conversations, and skilled at overcoming objections without being pushy., Lead Conversion & Sales

• Contact and convert internal leads and enquiries into new memberships.
• Follow up prospects consistently by phone, text and email.
• Nurture leads that aren't ready to join immediately and move them
• through the sales journey.
• Make outbound sales calls to warm prospects and existing databases.
• Identify buying signals and convert interest into appointments, tours and memberships.
• Follow up enquiries quickly and professionally to maximise conversion opportunities.
• Handle objections confidently and turn concerns into opportunities.
• Re-engage prospects who have previously enquired but haven't joined.
• Proactively contact ex-members and previous customers to encourage them back to the club.
• Work through internal databases to identify missed sales opportunities.
• Run targeted calling campaigns around specific membership offers, campaigns and initiatives.
• Keep accurate records of conversations, follow-ups and outcomes.
• Ensure prospects receive consistent and timely follow-up.
• B2B & Corporate Sales
There may also be an opportunity to support and develop our B2B and corporate sales activity, including:
• Identifying local businesses and corporate opportunities.
• Making outbound B2B calls and initial approaches.
• Developing relationships with local employers and organisations.
• Promoting corporate membership and wellbeing opportunities.
• Booking meetings and appointments with potential corporate partners.
• Supporting the development of new commercial relationships., You'll be expected to follow and contribute to sales strategy, including
lead prioritisation, follow-up processes, reactivation campaigns, objection handling and conversion activity. What Success Looks Like Success in this role will be measured through areas such as:
• Lead-to-membership conversion.
• Number and quality of sales conversations.
• Follow-up activity and consistency.
• Prospect reactivation.
• Ex-member conversions.
• Appointment and tour bookings.
• Corporate/B2B opportunities generated.
• Overall contribution to membership growth and revenue.
Why Join NR Health & Fitness Club? This is an opportunity to play a key role in the continued growth of NR Health & Fitness Club, working within a positive, energetic fitness environment where your sales activity has a direct impact on the success of the business. You'll have the opportunity to develop your sales skills across B2C membership sales, database reactivation and B2B/corporate sales, with the potential for the role to evolve as the business grows.


• Energetic, positive and enthusiastic.
• Naturally confident speaking to people on the phone.
• Comfortable making outbound sales calls.
• A strong communicator with excellent listening skills.
• Great at objection handling and able to confidently move conversations forward.
• Commercially aware and motivated by achieving results.
• Organised and capable of managing multiple follow-ups.
• Persistent without being pushy.
• Comfortable working from data and following a structured sales process.
• Proactive - someone who sees an opportunity and acts on it.
• Resilient and able to handle rejection as part of the sales process.
• Passionate about health, fitness and helping people improve their
• wellbeing.
Sales Mindset The successful candidate will understand that sales is about creating conversations, understanding needs, overcoming barriers and making it easy for people to take the next step. You don't need to be a traditional "hard seller". We want someone who can build rapport quickly, ask the right questions, listen carefully and confidently guide a prospect towards a decision., If you're energetic, commercially driven and love turning conversations into sales, we'd love to hear from you.