Sales Enablement Lead, GB Diagnostic Imaging

We are seeking a highly qualified Sales Enablement Lead to join our team. In this role, you will play a critical part in providing valuable support to our sales team and effectively responding to customer and prospect queries along with providing critical leadership to our team., Sales Enablement Strategy

• Develop and maintain a comprehensive enablement roadmap aligned to revenue goals, product launches, and sales priorities.
• Establish frameworks, methodologies, and best practices that drive consistent sales execution.
• Establish and own Business Development pipeline.
Training & Onboarding
• Build and deliver onboarding programmes for new sales hires, ensuring rapid ramp-up and competency.
• Create and facilitate ongoing training on product knowledge, sales skills, competitive positioning, and tools.
• Partner with sales leadership to implement coaching frameworks and reinforcement plans.
Sales Content & Resources
• Own the creation, curation, and organisation of sales content including playbooks, pitch decks, battlecards, scripts, and proposal templates.
• Ensure content is accurate, up-to-date, and aligned with brand, product, and messaging standards.
• Manage the sales content library and ensure high adoption across the team.
Sales Tools & Technology
• Serve as the primary point of contact for CRM and sales enablement tools (e.g., Salesforce, AI CoPilot)
• Drive adoption, training, and optimisation of the sales tools available.
• Evaluate new tools and technologies that improve sales efficiency and effectiveness.
Process & Operational Support
• Improve and document sales processes, develop and manage local SOP's /procedures.
• Support reps with deal preparation, content requests, process questions, and tool troubleshooting.
• Work in partnership with finance to prepare and update templates for CAPEX deals, ROI's, loan and deferred agreements and vesting process.
• Product and technical support for customer enquiries and requests including tenders and completing range extensions.
• Work with principals/ suppliers to meet local market and company regulatory and compliance requirements to include maintaining CE certification, PAQ's, DTAC, GTIN and all relevant information.
• Facilitate and support new vendor Onboarding process and new product line integration across all divisions.
• Maintaining territory/ account alignments.
• Support vendor contract negotiations.
Performance Insights
• Analyse sales performance data to identify trends, gaps, and opportunities for improvement.
• Provide insights and recommendations to sales leadership based on data-driven analysis.
• Track enablement programme effectiveness and adjust based on outcomes.
Cross-Functional Collaboration
• Work closely with Marketing, Customer Service, tenders/ contracts, Finance and Technical Service to ensure alignment across messaging, product updates, and customer journey touchpoints.
• Coordinate enablement efforts for product launches, campaigns, and strategic initiatives.
Relationship with Others: Reports directly to GB Sales Manager(s). Working closely with sales teams and in collaboration with Marketing, customer services, technical Services, Tenders and Contracts.


• Extensive years of experience in sales enablement or sales operations.
• Degree level qualification or equivalent in business or related disciplines is preferable.
• Hands on experience with ERP and SalesForce CRM systems.
• Proficiency with MS Office Suite, particularly MS Excel, word and PowerPoint.
• In-depth understanding of sales principles and customer service practices.
• Excellent communication, presentation, and facilitation skills.
• Strong analytical skills with experience using CRM and BI tools.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Analytical and multitasking skills.
• Teamwork and motivational skills.
• Strong customer oriented approach.
• Ability to influence without direct authority and drive adoption across teams.
Personal Attributes
• Highly organised with strong attention to detail.
• Proactive, resourceful, and comfortable working independently.
• Collaborative mindset with the ability to build strong relationships across teams.
• Passion for improving sales performance and enabling others to succeed.
• Comfortable balancing strategic thinking with hands-on execution
Success Metrics
• Reduction in sales onboarding ramp time.
• Increased quota attainment and productivity across the sales team.
• Improved adoption of tools, processes, and content.
• Higher win rates and improved deal velocity.
• Consistency and quality of sales messaging and execution.
• Reduction in time spent by reps on non-selling activities.
Please note we cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in the United Kingdom.