Sales Development Representative

This is an outbound-first role with real scope. You'll be the first SDR at a boutique analytics consultancy with enterprise clients including household names in Pharma and B2B Industrial. Your job will be to build the pipeline to help them double revenue over the next 3 years. No existing SDR team. No playbook handed down from above. You'll own the function. You'll have access to Unlimited Potential, a specialist sales consulting firm working alongside the consultancy to support the commercial build. They're available to pressure-test your approach, refine messaging, and provide structured input as the function develops. You'll also see how the commercial side of a consultancy works from the inside. The founders are hands-on and open about pricing, positioning and client selection. The sectors you'll be working in are complex, regulated, and relationship-driven. The conversations you'll open won't be easy. That's the point. You'll run both a targeted named-account programme (~30 high-profile prospects) and a broader tiered pipeline across Gold, Silver, and Bronze accounts. This isn't a numbers game - quality of approach matters more than volume. There's a clear path to becoming a BDM/Account Manager from here. As the client base grows, you'll move toward running smaller deals end-to-end: qualifying, scoping, and closing without a founder in the room. What you'll do You'll own the top-of-funnel qualification process. That means:

• Building and segmenting the target account list, keeping it current and prioritised
• Designing and running outbound sequences across email, LinkedIn and phone. You'll write the messages, test what works and iterate
• Managing a tiered pipeline of Gold, Silver, and Bronze target accounts. You'll qualify warm prospects and nurture relationships at different stages of readiness before handing to the leadership team with a briefing that tells them everything they need.
• Working alongside pre-planned marketing campaigns to engage warm leads and maintain a consultancy outreach cadence.
• Managing your pipeline in HubSpot, keeping everything up to date and accurate
• Giving structured feedback to the founders on what's resonating and what's not, helping shape the company's go-to-market positioning
  
  At least 18 months in an outbound B2B SDR or BDR role, with results you can show: meetings booked, pipeline generated, sectors worked.
• Confident initiating cold conversations with VP and Director-level stakeholders via email, LinkedIn and phone
• Genuine curiosity about data and analytics, and the self-awareness to know when to listen rather than pitch. The buyers you'll be speaking to are senior and knowledgeable; interest in the subject matter isn't optional
• Self-motivated and disciplined - you'll own your pipeline, outreach cadence and CRM hygiene
• Midlands-based, able to commit to 2-3 days per week in Market Harborough
  
  A practitioner-led analytics consultancy that helps regulated and complex organisations (including household names in Pharma and B2B Ecommerce) turn fragmented marketing and digital data into a trusted view of performance.
Their clients are large, their buyers are senior, and the problem they are solving - leaders unable to make confident commercial decisions because they can't trust what the data is telling them - is structural and widespread. Every founder has held the roles they now sell into. That credibility is what opens doors once you've booked the meeting.