Sales Assistant

From day one, you'll receive a full in-store induction. As you progress, you'll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Evans and the wider Frasers Group. Job Description What You'll Do

• Welcome and engage customers with friendly, professional advice.
• Build strong product knowledge across bikes, accessories, and clothing.
• Drive sales through smart upselling and cross-selling that genuinely helps the customer.
• Support stock management and keep the shop floor organised.
• Handle till transactions accurately and efficiently.
• Maintain high standards of merchandising and store presentation.
• Promote safe cycling and help customers choose the right safety gear for their ride.
  
  A customer-first mindset and strong communication skills.
• Genuine enthusiasm for cycling. You don't need to be an expert, we'll train you.
• A team-player approach and the pace to thrive in a fast-moving retail environment.
• Reliability, flexibility, and a real willingness to learn.
  
  We've come a long way since opening our first shop on Kennington Road, London in 1921. Back then, we built our own bikes and quickly earned a reputation for award-winning service. Over 100 years later, that same knowledge, passion, and value still sit at the heart of everything we do. Today, with stores nationwide and a thriving online business, we're here to support every rider, from first-timers to seasoned cyclists, wherever their journey takes them.
  
  This is retail with real purpose. As a Sales Assistant at Evans Cycles, you'll help people find the bike, kit, or advice that gets them rolling, whether it's their very first ride or their thousandth. You'll bring energy, knowledge, and a love for cycling to every conversation, and play a key part in keeping our store, our standards, and our customer experience exactly where they should be.
What's In It For You
• Competitive pay
• Staff discount across the full Frasers Group family of brands
• Real career progression across our retail network
• A passionate, knowledgeable team to learn from and grow with
• Full training to build your product knowledge and confidence
• A working environment built around something we genuinely love: bikes