Retail Media & eCommerce Marketing Manager (f / m / d)

As a Retail Media & eCommerce Marketing Manager, you will spearhead our digital transformation by integrating retail media and social commerce strategies to drive exceptional consumer experiences and ROI. You will own the strategic direction of our Amazon and TikTok Shop presence, ensuring consistent measurement, financial discipline, and operational excellence across EU markets. This role is pivotal in influencing the omnichannel shopper and accelerating our digital growth through data-driven insights and cross-functional leadership.,

• Strategic Integration: Drive retail media strategy (Amazon/Social Commerce) across EMEA markets, ensuring integration into brand planning and optimizing media spend allocation for high-impact performance.
• Performance Measurement: Develop and implement standardized cross-market measurement frameworks, including ROI dashboards and marketing mix modeling, to track critical KPIs and demonstrate contribution to commercial growth.
• Operational Excellence: Oversee the digital shelf and content creation process, utilizing PIM/DAM tools and data-driven insights (A/B testing) to automate and enhance retailer requirements.
• Financial & Stakeholder Governance: Lead financial best practices, including A&P vs. Gross to Net categorization, while collaborating with internal teams (GDIO, IBE, Analytics) to close capability gaps and upskill regional teams.
• Agency & Partner Management: Manage external retail media agency relationships and service delivery, ensuring adherence to European governance and strategic goals., Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
  
  Experience: Minimum 4 years of experience (including 1 year exp in Social Commerce) in eCommerce, Retail Media, or Digital Marketing, with a strong preference for background within the FMCG/CPG sector.
• Education: Bachelor's degree in Marketing, Business, Economics, or a related field; a Master's degree is a plus.
• Track Record: Proven success in driving digital strategy, preferably with specific experience in managing large-scale budgets and agency relationships
  
  Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.