Retail and Engagement Manager

Are you an experienced retail manager ready to help shape the future of Birmingham's Destination Parks visitor centres? We're seeking an innovative Retail and Engagement Manager to play a pivotal role in shaping the future of Birmingham's most exciting green and wildlife destinations. This brand-new role will sit at the heart of a major transformation across our Destination Parks visitor centres, the Birmingham Wildlife and Conservation Centre, and the Kings Heath and Cofton Plant Nurseries. You'll have the opportunity to reimagine visitor experiences, unlock commercial potential, and bring our spaces to life in fresh and inspiring ways. You will lead the development and delivery of creative retail strategies that maximise income generation while enhancing the visitor journey. Alongside this, you'll drive compelling marketing initiatives, using digital platforms, website content, and social media campaigns to grow audiences, build engagement, and showcase everything our destinations have to offer.

You will work up retail strategies to maximise income generation and will develop clear marketing through website and social media campaigns, therefore we are looking for someone who has

• substantial experience in retail management, including stock control and space optimisation
• strong financial skills, including budget management, income forecasting, and cost control
• proven ability to create reports, interpret data, and deliver presentations to senior stakeholders
• significant experience in marketing content creation and promotional activity, including social media
• excellent administrative, organisational, and numeracy skill
• ability to lead meetings and engage professionally with diverse stakeholders
• skilled in responding to complex enquiries with clarity and professionalism
• strong team player with the ability to support colleagues and service users
• ability to manage multiple tasks, prioritise effectively, and meet deadlines
A full UK driving licence and willingness to work weekends, evenings, and public holidays when required.

Birmingham City Council is an accredited Disability Confident Leader employer, and we are committed to employing, retaining and developing all of our people., Working for Birmingham City Council is more than just a job; it's about making life better for the 1 million plus people who live and work in the city., The Council is a fantastic place to work. You will find an organisation that is both challenging and supportive; with a leadership impatiently adventurous in its pursuit of excellence. There is a clear vision which is ensuring that the Council is working for communities today and building for tomorrow, we focus our resources on five key priorities:
• A Prosperous Birmingham: through a focus on inclusive economic growth, tackling unemployment, attracting inward investment, and maximising the benefits of the Commonwealth Games.
• An Inclusive Birmingham: through a focus on tackling poverty and inequality, empowering citizens, promoting diversity and civic pride, and supporting and enabling all children and young people to thrive.
• A Safe Birmingham: through a focus on making the city safer, safeguarding vulnerable citizens, increasing affordable housing, and tackling homelessness.
• A Healthy Birmingham: through a focus on tackling health inequalities, encouraging physical activity and healthy living, supporting mental health, and improving outcomes for adults with disabilities and older people.
• A Green Birmingham: through a focus on street cleanliness, improving air quality, continuing the route to net zero, and becoming a city of nature.
We see the Council's role as providing strategic leadership - that's being able to visualise a new future for the city and equipping others to share our vision. We want to ensure the provision of services for all, so we can support those least able to support themselves by working with partners and putting citizens and neighbourhoods at the heart of our decision-making. We are always looking for people who put the customer at the centre of their approach, with a commitment to excellence to help us achieve our vision. We will support you to develop and thrive in your role, building a pathway for long-term success, with lots of development opportunities, such as apprenticeships.


• Membership of West Midlands Pension Fund - with generous employer contributions
• Enhanced Holiday Entitlement - 30 days, increasing with length of service
• My Rewards Scheme - access to 800+ brands providing discounts and savings
• Health and wellbeing support - independent and confidential employee assistance and counselling, occupational health, In return, we offer you excellent terms and conditions, generous annual leave, a great pension scheme, well-being support, annual travel passes and discounts at a number of city centre establishments.