Regional Sales Manager

We are looking for a Regional Sales Manager to oversee two teams of Business Development Executives and Territory Executives in the North of England working on our Carlsberg Britvic Account.

Carlsberg Britvic is home to some of the UK's best-loved soft drinks and beer brands, and we're growing fast in the Licensed channel. We're looking for an energetic, commercially sharp Regional Sales Manager to lead, coach and develop a high-performing field sales team in the North of England.

You'll play a key role in shaping how Carlsberg Britvic shows up in the on-trade - driving distribution, visibility and value, while building a winning culture in your region.

What you'll be doing

Lead & develop a field sales team

Be the primary point of contact, coach and mentor for your regional sales team.

Join customer calls and visits to provide live coaching and support.

Creating a supportive, performance-focused environment.

Drive performance & hit targets

Regularly travel across your region to review activity, ensure KPIs are met and unlock new opportunities.

Hold weekly sales pipeline and target reviews to keep the team focused on delivery.

Undertake field visits with each team member at least every six weeks, giving clear, actionable feedback.

Build capability & product knowledge

Organise regular team meetings and training sessions to sharpen selling skills and deepen Carlsberg Britvic product knowledge.

Identify training needs and escalate these to the Licensed Sector Controller to ensure the right support is in place.

Own the onboarding of new starters, including induction plans and the 7-Steps Training Programme, ensuring all training is completed to the required standard.

Ensure consistency & compliance

Collaborate closely with other Regional Sales Managers, Senior Carlsberg Britvic Business Managers, Wholesale Managers and the Licensed Sector Controller to share best practice and maintain high standards across the region.

Work with the Commercial team to ensure full compliance with all regional processes and ways of working.

Manage performance issues, in partnership with the Licensed Sector Controller.

Represent Carlsberg Britvic in the trade

Attend and support key trade shows and industry events to raise brand visibility and build relationships.

Oversee effective journey planning for your team, providing guidance and training to maximise time in front of customers.

Working closely with our RTM partners to deliver a smooth customer experience.

Proven experience in sales management, ideally within beverages, FMCG or a related field.

A strong, hands-on leader with a track record of coaching and developing field-based teams.

Excellent communication, interpersonal and organisational skills, with the ability to influence at all levels.

Confident analysing performance metrics and turning insight into clear action plans.

Comfortable working with CRM systems and sales reporting tools.

Willingness and flexibility to travel extensively across your region.

Competitive salary and performance-related bonus