Regional Marketing Manager - Fostering Recruitment and Retention Hub (FTC to 8th July 2026)

We are a collaborative and supportive team, committed to driving innovation in fostering recruitment. Our approach is centered on working together to create solutions that make a difference. We spearhead strategic, high-profile marketing campaigns that not only raise awareness but also drive meaningful and lasting change across the Southeast. Through our efforts, we aim to reshape recruitment practices, ensuring that they are effective, inclusive and impactful in addressing the needs of the region.,

• Develop and implement a unified marketing strategy to recruit and retain foster carers across the Southeast.
• Oversee multi-channel marketing campaigns, including digital, print, PR, and community outreach.
• Lead on data analysis and campaign reporting, ensuring effective use of the marketing budget.
• Work closely with local authority teams, stakeholders, and external marketing agencies to maintain alignment.
• Represent LAFSE in media and public forums, positioning the organisation as a thought leader in fostering.
• Ensure compliance with GDPR, the Equality Act, and Advertising Standards Authority (ASA) guidelines.
• Support local authorities in driving diversity and inclusion in fostering campaigns.
  
  We are looking for an experienced and dynamic Regional Marketing Manager, who will lead powerful, results-driven campaigns to attract and retain foster carers across the Southeast. Your expertise will inspire a meaningful change, making a lasting impact on children's lives
This is a unique opportunity to spearhead regional marketing initiatives, working collaboratively with 17 South East Local Authorities to attract a diverse range of foster carers, including individuals from BAME, LGBTQ+, young carers and parent/child fostering backgrounds. You will be instrumental in shaping the regional fostering recruitment strategy, ensuring a cohesive marketing approach while leveraging data-driven insights to optimise and enhance campaign effectiveness. As the ideal candidate you will have:
• Proven experience in developing and delivering large-scale, multi-stakeholder marketing campaigns.
• Strong project management skills, with the ability to juggle multiple priorities and stakeholders.
• Expertise in digital marketing, social media, and paid advertising strategies.
• Experience in data analytics and campaign performance tracking.
• Knowledge of diversity and inclusion in marketing, particularly in social care recruitment.
• Exceptional communication skills with the ability to engage and influence stakeholders at all levels.
• Experience in fostering recruitment or social care marketing.
• Knowledge of public procurement and financial procedures linked to government initiatives.
• Familiarity with fostering-related policies, safeguarding principles, and ethical marketing practices.
  
  £53,511-58,845 per year
• Temporary
• Full-time
• Just now
We are looking for a dynamic and strategic Marketing Leader, who thrives in a collaborative environment, to join our exciting Local Authority Fostering South East (LAFSE) partnership hub. At Bracknell Forest, we pride ourselves on being a council which is stable and well-managed where our employees can thrive in a supportive environment. We understand the importance of a good work-life balance and offer a variety of flexible working practices and hybrid working opportunities, allowing you to work in the office and from home. This is a fixed term contract until 8th July 2026.,
• 28 days increasing to 33 days after 3 years' continuous service.
• The opportunity to buy up to 10 additional days annual leave per year and sell 5 days.
• Hybrid working opportunities to support your wellbeing and work-life balance.
• Electric vehicle salary sacrifice scheme for an electric car at a fixed monthly cost (subject to eligibility).
• An inclusive and social working environment with a variety of staff networks.
• Local government pension scheme.
• Life insurance cover (linked to the pension scheme)
• Enhanced maternity, paternity, adoption and fostering leave.
• Recognition of continuous service attained within the NHS and UKHSA whencalculating some benefits such as annual leave entitlements, occupational maternity/paternity leave, and more. (Terms and Conditions apply - please refer to candidate pack for more information.)
• Career development through internal and external training opportunities.
• A great office location next to travel links and Bracknell Forest's thriving town centre.
• Employee Assistance Programme (EAP) to support your health and wellbeing.
• Sports and Social Club.
• Staff dental and health plans.
• Discounted leisure centre and gym membership.
• Supermarket discount.
• (pro rata for part time)
Our values... At Bracknell Forest Council our values define who we are and what is important to us. Our core values are inclusive, ambitious, and always learning. These values influence the way we work with each other and the way we serve our residents and engage with our communities. We make our values real by demonstrating them in how we behave every day. If you are excited about joining a diverse team that celebrates learning and strives for excellence, we would love to hear from you. Reasonable adjustments… We are committed to ensuring an inclusive recruitment process for all applicants. If you require any reasonable adjustments to support your application or interview, please let us know by contacting . We will work with you to support you throughout the process. Interview date Interviews will be held on 9th July 2025 Interviews will be conducted in person, providing candidates with the chance to personally meet the team and experience our work environment. We will be reviewing applications regularly and reserve the right to close the advert early if suitable candidates are identified. To avoid disappointment, you are advised to submit your application as soon as possible. Please note AI is prohibited during the interview, any candidate using AI will be withdrawn from consideration. Want to ask us a question? For an informal discussion or to ask any questions about this role, please contact: Anne-Marie Ali, Senior Project Delivery Manager Email: At Bracknell Forest we champion equality, diversity and inclusion. At Bracknell Forest Council, we are always learning, ambition and inclusive. Please see our candidate pack for more details. Bracknell Forest Council is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. We expect everyone employed with us to share this commitment. All successful candidates for this role will be subject to a DBS (Disclosure & Barring Service) check as part of our pre-employment checks process. Any successful internal candidate will be offered the position as a secondment and, in line with Section 8.1 of the Secondment Policy, must consult with their manager before applying. We can only accept applications from candidates currently residing in the UK. Candidates currently residing in the UK who require sponsorship to work are encouraged to assess their eligibility for a Certificate of Sponsorship (CoS) based on the relevant criteria. Please be aware that sponsorship availability varies and is subject to eligibility requirements and budget limitations. As a result, we cannot guarantee sponsorship for all roles and will evaluate sponsorship requests on a case-by-case basis. No agencies please. Equal Opportunities Bracknell Forest Council - Working for Equality. We welcome applications from all sections of the community.