Regional Account Executive - North MPO

Position Overview This role is part of Brown-Forman UK's On Trade & Prestige function, driving the channel strategy across the B-F portfolio within the region. You will be accountable for delivering key performance indicators such as distribution volume, pricing, brand education, visibility, and promotions, while collaborating with business-unit leadership to define sales, distribution, promotion goals and commercial strategies for MPO customers. You will also analyse performance, implement and evaluate trade and consumer promotions, ensuring a strong premium portfolio presence. Key Responsibilities

• Contribute to the channel strategy by influencing and driving distribution through direct engagement with MPO operators.
• Develop account plans that include volume, promotional activity, visibility, logistics, and financial information, and set KPIs to measure results.
• Build and maintain key relationships, cultivating a strong network with priority on in-trade engagement.
• Achieve sales and distribution goals, delivering targets for MPO customers in the account base.
• Manage pricing and promotions, overseeing pricing, brand education, visibility, and promotional activities across the account base.
• Analyze performance and evaluate initiatives to assess the impact of sales, distribution, and promotions.
• Drive business development by pursuing growth opportunities through a new business pipeline.
• Foster internal partnerships, building strong relationships across Brown-Forman.
• Participate in team development, nurturing a high-performing team focused on collaboration and excellence.
Qualifications
• Strong knowledge of the On Trade and Wholesale channels.
• Established network within the On Trade and Wholesale channels.
• Significant sales experience across On Trade and Wholesale environments, with the ability to quickly infer customer and regional needs, unlock insights from data, and drive growth with trade partners.
• Depth of experience in customer negotiations at a regional level and a sound knowledge of the UK on-trade environment.
• Strong business acumen and P&L experience.
• Passion for brands and a proven ability to deliver brand sales stories.
• Fluent English (spoken and written).
• Strong analytical, commercial, and problem-solving skills.
• Excellent influencing skills, conveying sales information clearly, concisely, and visually.
• Self-motivated, with a proven ability to identify issues and projects, plan and prioritise effectively, and manage multiple projects to completion by deadlines.
• Strong judgment, strategic capabilities, and business acumen.
• Superior communication skills (listening, presentation, written).
• Ability to build relationships at all levels with strong stakeholder awareness.
• Collaborative team player with conflict management skills.
• Adaptable, flexible, and resilient.
• IT literacy in Google and MS Office applications.
Benefits Total Rewards at Brown-Forman are designed to engage our people, ensuring sustainable and profitable growth. As a premium spirits company, we offer equitable pay structures for individual and company performance, holiday bonuses, incentives, and a range of premium benefits that reflect our values and meet the needs of a diverse workforce.


• Strong knowledge of the On Trade and Wholesale channels.
• Established network within the On Trade and Wholesale channels.
• Significant sales experience across On Trade and Wholesale environments, with the ability to quickly infer customer and regional needs, unlock insights from data, and drive growth with trade partners.
• Depth of experience in customer negotiations at a regional level and a sound knowledge of the UK on-trade environment.
• Strong business acumen and P&L experience.
• Passion for brands and a proven ability to deliver brand sales stories.
• Fluent English (spoken and written).
• Strong analytical, commercial, and problem-solving skills.
• Excellent influencing skills, conveying sales information clearly, concisely, and visually.
• Self-motivated, with a proven ability to identify issues and projects, plan and prioritise effectively, and manage multiple projects to completion by deadlines.
• Strong judgment, strategic capabilities, and business acumen.
• Superior communication skills (listening, presentation, written).
• Ability to build relationships at all levels with strong stakeholder awareness.
• Collaborative team player with conflict management skills.
• Adaptable, flexible, and resilient.
• IT literacy in Google and MS Office applications.
  
  Total Rewards at Brown-Forman are designed to engage our people, ensuring sustainable and profitable growth. As a premium spirits company, we offer equitable pay structures for individual and company performance, holiday bonuses, incentives, and a range of premium benefits that reflect our values and meet the needs of a diverse workforce.
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