Public Relations and Communications Apprentice

Introduction

You will learn new skills through PA Media Academy and hone them at Pirbright, assisting with writing digital content (internal and external), editing webpages, intranet pages and social media content, event and meeting organisation, liaising with external providers and helping with the administration of the communications office. 

About the Employer

The Pirbright Institute

We are a world-leading centre of excellence in the research and surveillance of viral diseases of livestock and viruses that spread from animals to humans.

Our major strength in understanding the immune systems of livestock provides a platform to control current diseases and respond to emerging threats. This important research would not be possible without the proportionate use of animals, which are integral to the development of new disease control measures such as vaccines and diagnostics. We have an establishment-wide commitment to the 3Rs (replacement, reduction and refinement), high standards of animal welfare, a culture of care and openness.

Our Institute is made up of a dynamic and vibrant community of staff covering a diverse set of chosen fields, backgrounds and experience. We all play a crucial role in furthering the Institute’s aspirations, advancing the frontiers of science and knowledge through our excellent scientific research, knowledge sharing and contribution; with a real focus in improving the world in which we live. Our outlook is always balanced by our strong sense of purpose, values and behaviours and an unwavering commitment to a ‘one Institute’ approach.

What You'll Do

• Public Relations & Media Relations

Assist with preparing media monitoring reports and evaluating campaign performance.
Monitor media coverage and prepare reports on publicity outcomes/ coverage.
Support media enquiries and maintain media contact databases.
Research journalists, influencers and stakeholders to support outreach activities.

• Content Creation

Produce written content - articles, blogs, internal communications and social media posts.
Support creation of multimedia content, including photography, video and audio materials.
Ensure all content is accurate, accessible, engaging and aligned with the Institute's brand guidelines.

• Digital Communications

Assist in managing social media outputs – posting, tagging, sharing.
Monitor engagement metrics and contribute to performance reports.
Edit and maintain Institute webpages and intranet content under supervision.

• Campaign Support

Assist in planning and delivering communication and public relations campaigns.
Support planning and delivery of stakeholder engagement and outreach activities.
Help coordinate events, launches, community engagement activities and promotional initiatives.
Support campaign evaluation and reporting.

• Internal Communications

Assist in developing communications that inform and engage employees via The Bull.
Support the production of internal announcements and staff updates.
Contribute ideas to improve employee engagement and communication effectiveness.

• Administration & Stakeholder Support

Maintain communication records, databases and documentation.
Coordinate meetings, events and project activities as required.
Build positive relationships with colleagues, suppliers, media contacts and stakeholders.

Training Outcome

Campaign assistant
Communications assistant
Internal communications assistant
Junior account executive
Junior press officer
Junior publicist
Public affairs assistant
Public relations assistant

Skills Required

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Team working
• Experience creating content
• Video design
• Interest in science
• student media

Qualifications

• Essential - GCSE - English - 4
• Essential - GCSE - Maths - 4

Course Information

Course: Public relations and communications assistant (level 4)

Level: 4

Route: Sales, marketing and procurement

Apprenticeship Level: Higher

Working Arrangements

Working Week: Monday to Thursday 08:45 - 17:15 Friday 08:30 - 16:30

Expected Duration: 1 Year 2 Months

Training Provider: THE PRESS ASSOCIATION LIMITED