Proposition Design Manager

You will work with outstanding digital talent across disciplines to innovate and create great solutions for iconic brands. Whilst Proposition Design will be your core craft, you will also be connected to other areas of Customer and Marketing Strategy, and depending on your background and experience, projects could span:

• Research: Developing personas, conducting market research & analysis, and playing back key insights from qualitative and quantitative research methods.
• Proposition Design: Developing compelling new products, services, and business models.
• Service Design: Crafting seamless and impactful customer and employee experiences.
• Product design: Website and app UX/UI design.
Your responsibilities will include:
• Lead proposition design workstreams end-to-end, managing delivery to timelines, quality standards, and client expectations, and taking ownership of key project milestones.
• Drive rigorous qualitative and quantitative research with customers, stakeholders, and market experts to deeply understand client challenges, unmet needs, and competitive dynamics.
• Design, rapidly prototype, and iterate compelling propositions using hypothesis-driven approaches and rapid experimentation, defining core user benefits, value exchange, and commercial implications.
• Facilitate client co-creation workshops, ideation sessions, and stakeholder alignment meetings, ensuring diverse perspectives are captured and translated into actionable proposition concepts and prototypes.
• Develop high-quality proposition artefacts including value proposition canvases, business model designs, customer journey maps, interactive prototypes, go-to-market frameworks, and MVP specifications.
• Mentor and guide junior team members, providing structured feedback, sharing repeatable frameworks, and building their proposition design and research capabilities.
• Collaborate cross-functionally with strategy, service design, technology, and delivery teams to ensure propositions are commercially viable, technically feasible, and ready for market.
  
  To excel in this role, you will need strong functional, design, and analytical skills, coupled with demonstrable experience in leading proposition design or innovation projects and a passion for solving complex, ambiguous problems.
You will have expertise in the following:
• : Proven ability to plan and conduct comprehensive qualitative and quantitative research (user interviews, ethnographic studies, surveys, desk research), synthesise insights, and translate them into clear, evidence-based recommendations.
• : Demonstrable experience in designing and iterating new propositions, outlining core user benefits, defining commercial models, and taking a hypothesis-based, experimental approach to validation.
• : Proven ability to quickly translate concepts into tangible prototypes (e.g., wireframes, mock-ups, interactive flows) for testing and validation with users and stakeholders.
• : Experience in developing business strategies, market entry frameworks, and growth strategies that are grounded in customer insight and market analysis.
• : Familiarity with agile and iterative delivery methodologies, with the ability to guide propositions through go-to-market planning and support MVP delivery alongside technical teams.
You will also have the following key skills:
• Demonstrable experience managing client relationships and presenting recommendations clearly and persuasively to senior stakeholders.
• Experience leading small teams or workstreams, managing delivery to deadlines, and providing direction to junior team members.
• Strong analytical and problem-solving skills, with the ability to structure ambiguous challenges and develop clear, actionable solutions.
• Excellent communication and interpersonal skills, essential for workshop facilitation, stakeholder engagement, and building consensus across diverse stakeholder groups.
• Experience working with cross-functional teams across design, strategy, and technology disciplines.
• Proficiency in Microsoft Excel and PowerPoint for analysis, storytelling, and client-facing deliverables.
• Confidence using AI tools and LLMs in day-to-day work - and a genuine interest in how AI can enhance ways of working and client delivery.
  
  Connect to your Industry
Transform how leading organisations envision and bring new ideas to the market. As a manager specialising in Proposition Design within our Experience & Marketing Transformation team, you will lead the design and delivery of innovative propositions that help clients take new products, services, and business models to market with confidence. You will manage end-to-end proposition design workstreams, from deep customer and market research through to concept development, commercial validation, and go-to-market planning. You will engage directly with clients to understand their challenges, customer needs, and competitive landscape, translating complex insights into compelling propositions that are desirable, commercially viable, and technically feasible. Your expertise in human-centred design, hypothesis-driven approaches, rapid prototyping, and structured innovation methodologies will be crucial in helping clients unlock new sources of value and deliver measurable market impact. Connect to your career at Deloitte Deloitte drives progress. Using our vast range of expertise, we help our clients' become leaders wherever they choose to compete. To do this, we invest in outstanding people. We build teams of future thinkers, with diverse talents and backgrounds, and empower them all to reach for and achieve more. What brings us all together at Deloitte? It's how we approach the thousands of decisions we make every day. How we behave, our beliefs and our attitudes. In other words: our values. Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for measurable impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most., Distinctive thinking, deep expertise, innovation and collaborative working. That's what connects us. That's what makes us Deloitte. If you want to help solve some of the biggest tech and transformational challenges around, join us. Together, we'll make an impact that matters. Customer Human connections are integral to business. We combine people, ideas and technology to support our clients to build strong connections. For example, through commerce, customer design and sales services. Personal independence Regulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to several audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints (e.g., in relation to any financial interests and employment relationships). This can mean that you and your "Immediate Family Members" are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm, and also prohibitions on certain employment relationships (e.g., you are not permitted to hold a secondary employment role with SEC audit clients of the firm whilst being employed by the firm). The recruitment team will provide further detail as you progress through the recruitment process, or you can contact the Independence team upon request. Connect with your colleagues "What attracted me to Deloitte were the endless opportunities and the collective experience of other like-minded individuals. Deloitte's clients include many of the world's largest organisations; I wanted to be part of a team that made a difference that I could be proud of." - Dan, Technology and Transformation "I get to work on projects that help clients in a sector I feel truly passionate about." - Rhiannon, Technology and Transformation. "Everyone always says, "it's the people," and that's true. Working for a brand you feel proud of feels pretty good too. And you don't have any stress about fitting into a particular stereotype, because there are so many different types of people in Deloitte Digital." - Gillian, Technology and Transformation., For this role we can offer coaching and support designed for returners to refresh your knowledge and skills and help your transition back into the workplace after a career break of two years or more. If this is relevant for you, just let your recruiter know when you make your application. Our commitment to you Making an impact is more than just what we do: it's why we're here. So, we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before. We want you. The true you. Your own strengths, perspective and personality. So, we're nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we'll take your wellbeing seriously, too. Because it's only when you're comfortable and at your best that you can make the kind of impact you, and we, live for. Your expertise is our capability, so we'll make sure it never stops growing. Whether it's from the complex work you do, or the people you collaborate with, you'll learn every day. Through world-class development, you'll gain invaluable technical and personal skills. Whatever your level, you'll learn how to lead.