Product Marketing Manager

The Product Marketing Manager plays a key role in the successful strategic development and delivery of events. Working closely with the Event Leader, this role requires the ability to understand market and customer insight and partners with sales teams to align campaigns and messaging that drive awareness, lead generation, and event attendance. The role designs and delivers international marketing programmes and strategies to support products, services, and market sectors, using a mix of channels such as digital, print, and broadcast. It collaborates cross-functionally with sales, technical, and wider marketing teams to plan and implement effective marketing strategies. This is a marketing role for an experienced candidate requiring strong practical and conceptual expertise within marketing, alongside working knowledge of related disciplines. The role involves developing marketing strategy, solving complex problems, working independently with minimal guidance, and leading projects or owning ongoing initiatives. The Product Marketing Manager also acts as a trusted resource, supporting and sharing knowledge with colleagues. Responsibilities

• Develop and deliver insight-led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy
• Use market intelligence, customer insight, and data to identify growth opportunities and expand audience reach
• Partner closely with Sales to align messaging, enablement, and account-based marketing initiatives
• Plan and deliver integrated marketing activity across appropriate channels to drive awareness, leads, and attendance
• Act as the voice of the customer, bringing audience insight into planning and decision-making
• Build and maintain strong relationships with industry partners, associations, media, and key stakeholders
• Manage external suppliers, including PR agencies and other marketing service providers
• Own and manage marketing budgets, tracking spend, forecasting costs, and optimising investment to maximise impact
• Represent the brand as the on-site marketing lead at events and industry forums
• Lead projects or own ongoing initiatives, contributing to the long-term success and positioning of the portfolio
  
  Proven experience delivering marketing strategies and campaigns, ideally within a product, event, or B2B environment
• Strong ability to use insight and data to inform decisions and measure impact
• Experience working collaboratively with sales and cross-functional teams
• Clear, inclusive communication skills, both written and verbal
• Confidence managing multiple priorities and solving complex problems independently
• Experience building effective relationships with internal and external stakeholders
• Comfortable taking ownership of projects and contributing to shared goals
• Commitment to inclusive, accessible marketing practices and continuous improvement
• Knowledge of the aviation or airport sector would be an advantage
  
  RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com
  
  We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Optional Dental Insurance
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work