Product Marketing Lead (B2B)

Salary not available. View on company website.

myenergi Ltd, Stallingborough, North East Lincolnshire

Full time
Permanent
Onsite working

Posted 3 days ago, 27 Sep | Get your application in today.

Closing date: Closing date not specified

Job ref: d4245397519a4fa8beb4eda0fa9a267b

Location ref: Stallingborough, North East Lincolnshire

myenergi Ltd

Full Job Description

Lead go-to-market planning and execution for new products and updates.
Tailor product positioning and messaging for distributors, wholesalers, retailers, and installers.
Gather and analyse partner and customer insights to inform marketing and product development.
Own customer and installer experience & insights, including research, NPS tracking, feedback loops, and journey optimisation.
Monitor competitor activity, market trends and regulatory changes.
Develop sales and marketing collateral such as datasheets, presentations and case studies.
Create training and education tools for installers and sales teams.
Deliver integrated B2B campaigns to drive adoption and partner engagement.
Work closely with sales, product, engineering and marketing to align strategy and execution.
Provide regular market feedback to guide product improvements and roadmap planning.
Ensure messaging and content are consistent with brand strategy and support subsidiaries with localisation., Challenge the norm and set new standards
Try new ideas and learn fast
Focus on progress, not perfection
Speak up, even when it's hard
Take responsibility for your work and results
Make informed decisions
Welcome challenge and give it respectfully
Put customers first
Collaborate and share openly
Communicate clearly and honestly
Support each other
Think beyond your own team
Consider the impact of your decisions
Help customers save money and cut carbon
Build technology that is made to last
Deliver value through continuous improvement

We are looking for an experienced Product Marketing Lead (B2B) to lead product marketing across our distributor, wholesaler, retailer and installer networks. This role sits at the intersection of sales, marketing, product and engineering, ensuring that our renewable energy products are effectively positioned, communicated and adopted in the market. The successful candidate will bring at least 5 years of experience working with B2B partners in the renewable energy sector, with a strong track record of developing go-to-market strategies, delivering compelling campaigns, and gathering customer insights to drive product and commercial success. This role will also act as the clear owner of customer and installer experience & insights, ensuring that feedback loops, research, and journey optimisation inform both product and marketing strategy., Minimum 5 years' experience in product marketing, channel marketing, or B2B marketing in the renewable energy, cleantech, or related technology sector.
Proven experience working with distributors, wholesalers, retailers, or installers (ideally across electrical, energy, or EV-related industries).
Strong understanding of customer and channel dynamics in B2B2C models.
Demonstrated ability to develop and deliver go-to-market strategies and product campaigns.
Skilled at analysing customer insights and market data to shape strategy.
Excellent communication and stakeholder management skills, with the ability to work across commercial and technical teams.
Strong project management, organisational, and prioritisation skills.
Familiarity with CRM and marketing automation tools (e.g. HubSpot) is a plus.
Passion for renewable energy, sustainability, and the transition to a low-carbon future.

myenergi is a growing global clean-tech manufacturer dedicated to removing the barriers to a greener future. Known for our award-winning zappi EV charger and our intelligent home energy management ecosystem, we empower customers to control, store, and optimise their self-generated energy.

Direct job link

https://www.jobs24.co.uk/job/product-marketing-lead-b2b-127472392