Product Marketing Director - M / F / D

Product Marketing - Global (Paris HQ + international collaboration). The PMM Director will lead the Product Marketing function (3 PMMs) and collaborate closely with Product, Sales & Pre-sales, Customer Success, Marketing (Brand, Content, Demand Gen), Partnerships, and Executive leadership.
Role Overview: Define and drive the global Product Marketing strategy, ensuring products are clearly positioned, differentiated, and adopted across markets while acting as a strategic bridge between Product, Sales, and Marketing.
Tech Stack & Tools: Salesforce, Mixpanel, Gong, Canva, Figma, LinkedIn, Monday/Asana, Pardot, Google Wordpress, Analytics/Matomo.
International focus: occasional travel may be required for internal offsites, GTM workshops, or key client events.

Responsibilities

Define and execute the global Product Marketing strategy aligned with business priorities.
Own product positioning, messaging, and value propositions across the full portfolio (including AI-driven capabilities).
Contribute to go-to-market strategies for new features, releases, and strategic initiatives.
Support revenue enablement; equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.
Strengthen competitive positioning by partnering with Global Marketing to align positioning, go-to-market narratives, and demand generation strategy.
Support product adoption and customer value realization by collaborating with Product and Customer teams.
Structure and scale internal processes to align Product, Marketing, and Revenue teams.
Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross-sell, retention).
Lead and develop the Product Marketing team (including mentoring junior PMMs).

8+ years of experience in Product Marketing, preferably in B2B SaaS.
Strong expertise in positioning complex, technical, AI-driven products with clear, compelling business value.
Proven experience leading go-to-market strategies in international environments.
Strong understanding of Sales enablement and revenue impact.
Experience working closely with Product and Revenue teams.
Analytical mindset; able to leverage data for strategic decisions.
Leadership experience managing and growing PMM teams in a lean environment.
Excellent communication and storytelling skills in English (French a plus).

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. We partner with over 1000 global brands across Europe, North America, and APAC, delivering AI-powered experience solutions that help brands grow through meaningful user experiences.

Make a real impact: lead product success, revenue growth, and global positioning.
Ownership & Autonomy: defined and scalable PMM function.
International culture: collaborate with teams across Europe, North America, and APAC.
Career development: exposure to executive leadership and strategic decisions.
Flexible work: up to 2 days of remote work per week.
Perks: centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, remote work expense support.

Interview Process

Step 1: Discovery interview with Fayçal.
Step 2: Hiring Manager interview with Alix.
Step 3: Case study presentation with Angélique.
Step 4: Final meeting with Sparsh.