Private Patients Digital Communications Officer

The private patients digital communications officer will be responsible for managing the private patients website and social media channels. You will report to the Director of private patients with professional accountability to the senior communications manager in the corporate communications team. Using your specialist expertise, you will be responsible for planning and delivering website content and managing social media activity across a range of accounts and channels. You will also be responsible for tracking the effectiveness and performance of social media against key performance indicators.Main duties of the job Manage and update private patient web pages on our new TrustPlus website, ensuring content is accurate, engaging, accessible and SEO-optimised. Social media and online presence Manage private patient social media channels, including content planning, scheduling and moderation. Monitor online engagement, respond to enquiries appropriately and escalate issues when required. Support online patient engagement, including private healthcare review platforms where appropriate. Digital marketing and campaign delivery Plan, deliver and evaluate digital marketing campaigns to promote private patient services, consultants and facilities. Manage digital campaigns across paid, owned and earned channels (e.g. website, email, social media). Support the development of campaign briefs, messaging and content in line with brand guidelines. Work with clinical and TrustPlus colleagues to identify priority services and growth opportunities. Ensure consistency of message across digital channels, including social media, website and intranet, and other online tools. Report on social media activity outcomes, including paid activity, and: o Improve and refine content for future activity Ensure social media and digital assets comply with

London North West University Healthcare NHS Trust (LNWH) cares for the people of Brent, Ealing, Harrow and beyond. Our team of more than 8,200 clinical and support staff serve a diverse population of almost one million people. We run major acute services at:

• Northwick Park Hospital: home to one of the busiest emergency departments (A&E) in the country. The hospital provides a full range of services including the country's top-rated hyper-acute stroke unit and one of only three hyper-acute rehabilitation units in the UK
• St Mark's Hospital: an internationally renowned specialist centre for bowel disease
• Ealing Hospital: a busy district general hospital providing a range of clinical services, as well as 24/7 emergency department and urgent care centre, and specialist care at Meadow House Hospice
• Central Middlesex Hospital: our planned care site, hosting a range of surgical and outpatient services and collocated with an urgent care centre.
We are a university teaching NHS trust, in recognition of the important role we play in training clinicians of the future and bringing the benefits of research to the public.