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Private Label Sales Manager - UK Retail

Royal FrieslandCampina, City of Westminster

Private Label Sales Manager - UK Retail

£60000-£70000

Royal FrieslandCampina, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 2 days ago, 22 Apr | Get your application in today.

Closing date: Closing date not specified

Job ref: 71a31223a67246f7a14dbbcc4ab0c5ad

Location ref: City of Westminster

Full Job Description

  • Act as the primary commercial lead for assigned UK retail customers
  • Build strategic, tactical, and operational customer relationships centred on joint goals (e.g., category growth, sustainability)
  • Translate the PL strategy into 3-year customer plans
  • Manage all private label tenders, pricing, profitability and product development, drive competitive PL propositions for the UK market
  • Lead creation of Joint Business Plans
  • Build annual operational plans including sales, volume, margin, and market share targets
  • Execute annual Sales Activation Plans
  • Own the customer P&L and deliver financial KPIs
  • Review sales, profitability, market share and adjust plans
  • Provide accurate forecasting
  • Oversee execution from concept to launch
  • Collaborate effectively with Finance, Supply Chain, Strategic Pricing, Category Marketing, and peers across OpCos
  • Build network within FrieslandCampina operations, mainly based in the Netherlands, To lead the commercial development, growth, and profitability of private label within the UK retail market. The role focuses on securing and expanding customer partnerships with major UK retailers, developing strategic private label propositions, and ensuring delivery of annual sales, volume, profitability, and innovation targets.

    At least 3-5 years recent Retail sales experience, preferably in dairy and in PL
  • Bachelor's or Master degree in (International) Business, Marketing or equivalent
  • Fluent in English
  • Strong understanding of private label dynamics and retail buying processes
  • Excellent social, negotiation, communication and influencing skills
  • Proactive mindset and entrepreneurial spirit
  • Result-oriented and data driven mentality
  • Dare to challenge
  • Ability to work independently and manage multiple projects at high pace
  • Strong analytical and strategic thinking
  • Passion for retail, innovation, and customer satisfaction
  • Excellent knowledge of Power BI, MS Office (Excel, PowerPoint, Word and Outlook).

    Join FrieslandCampina as we unleash the power of Private Label. Private Label sits at the heart of our strategy, shaping products millions choose every day. Here, you co create with Europe's leading retailers, move fast, and influence the full value chain: from farm to shelf. With 25% of our member milk flowing through Private Label, your impact is real and visible. This is a place for entrepreneurial thinkers who love ownership, collaboration, and turning ideas into category shaping solutions. If you want to grow, innovate, and make a difference consumers can taste, this is where your nature belongs.
    • Retail & Americas is FrieslandCampina's entrepreneurial growth engine; where dairy becomes opportunity. With a strong footprint across North America, Latin America, and Western Europe, we bring leading brands and high performing private label products to millions of households. This is where ambition meets action: fast paced, customer driven, and focused on elevating cheese and private label. You work close to customers, shape the full value chain, and create impact backed by the strength of a global cooperative. If you thrive in dynamic environments, love simplifying complexity, and want to help build what's next, Retail & Americas is where your nature thrives., Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best., For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

  • Bonus: Up to 12.5% annual performance bonus
  • Base salary: £60-70K
  • Car allowance: £5,985/annum
  • Pension: Up to 13.7% employer contribution (age-dependent)
  • Private Healthcare: Optional BUPA coverage + Medicash
  • Life Assurance: 4x salary
  • Group Income Protection Scheme
  • 25 days holiday + 8 UK bank holidays
  • Birthday day off
  • "Summer Hours" & "Winter Wellness" time (2 hrs/week for personal wellbeing)
  • Early Friday finishes at 4pm
  • Access to "Help at Hand" wellbeing support for you and your family

Direct job link

https://www.jobs24.co.uk/job/private-label-sales-manager-uk-retail-126724161
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