PR Manager

We're looking for an enthusiastic, creative, and performance-driven PR to join our Digital PR team. You'll be collaborating with us in our mission to be industry trailblazers in our approach to digital PR through innovation and integration with other digital marketing functions; reactive PR, content marketing, organic social, influencer marketing, OOH - to name just a few. You'll be passionate and knowledgeable about online content and promotion, including Digital PR, link-earning and traditional PR tactics. You will have a proven track record of earning coverage and links from high-tier media and subsequently contributed to client's PR and SEO success. Your responsibilities will include overseeing campaign strategy and outreach for enterprise size clients and be a crucial part of the wider SEO department. Ensuring best in class planning and delivery for our clients, to ensure all SEO content is seen by the right audience at the right time and in all the right places. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, training, management, and innovation. Our Team Vision We believe in challenging the status quo. We challenge the way our clients think, the way our colleagues think, and we will challenge the way YOU think. And we expect the same from you in return. We do this by ensuring that every PR deliverable we create is not only measurable against three things - Reach, Engagement, and Action - but is integrated in a brand's wider comms and marketing strategy. By shrugging off the shackles of digital marketing product silos and letting ideas spill over into our other marketing outputs we're able to create those bigger, bolder and boundary pushing campaigns., Our client base spans a large pool of industries meaning no two days will look the same for you. We work with clients of all sizes across home and interior, property, fashion and beauty, finance and insurance, travel, leisure and tourism, healthcare, consumer electronics and jewellery - to name a few. You will be mapped to two to four clients (size dependent) but will retain exposure to the wider pool of industries - to ensure you're challenged but can also put any relevant sector knowledge and experience to good use - regardless of your client mapping. The core responsibilities for this role are:

• Generating creative, newsworthy ideas through our ideation and validation processes, aligned with each client's strategy. You'll also consider opportunities to extend ideas across social, influencer marketing, OOH, and more
• Using insights from backlink profiles and competitor research to shape informed PR strategies that secure high-quality media placements
• Taking full ownership of your campaigns and project outputs, building on your existing project management skills across your assigned accounts
• Acting as a client-facing consultant, confidently participating in meetings and calls to present PR concepts, project plans, and strategic updates
• Leveraging tools such as Ahrefs, MuckRack, BuzzStream, and ResponseSource to drive campaign success. Familiarity with the Google Workspace (Docs, Sheets, Slides) is also beneficial
• Being proficient in Microsoft Office, especially Excel and PowerPoint, as both play a key role in planning and reporting
• Staying actively engaged in the wider PR, SEO and marketing landscape, sharing relevant insights, trends, and learnings with the team to foster collective growth
• Applying a test-and-learn mindset to campaign activity, helping us continually innovate how we earn media coverage
• Contributing to the new business process, offering campaign ideas and industry insight to support pitches and proposals
• Supporting the creation of post-campaign reports, clearly demonstrating outcomes, media value, and SEO impact
• Producing high-quality written content including press releases, onsite editorial, media pitches, and client comms with attention to tone, grammar, and purpose
• Welcoming and applying feedback from peers and senior team members, showing a commitment to personal development and continuous improvement in your craft
  
  We're looking for someone who brings energy, curiosity, and a strategic mindset to everything they do. You will thrive in this role if:
• You're deeply passionate about PR, with a sharp eye for creative, attention-grabbing ways to earn media coverage and high-quality backlinks for your clients
• You're results-driven, motivated by achieving measurable outcomes- particularly securing high-performing links that support SEO growth and visibility
• You're naturally curious and inquisitive. Whether it's breaking news, trending content, or cultural shifts, you see inspiration everywhere and you know how to channel it into your campaigns
• You bring critical thinking to every stage of your work. From pressure-testing ideas and maintaining quality control, to analysing campaign performance and learning from results. You strive to elevate every output
• You have a keen analytical mindset and a sharp attention to detail, especially when working with large data sets. You know how to extract the most compelling, unexpected angles and craft them into media-worthy stories, To thrive in this role and industry, you will bring a combination of experience, drive, and curiosity. We're looking for someone who:
• Has 5 years of experience in PR or Digital PR, either in-house or within an agency
• Possesses outstanding client-facing skills and communicates with clarity, confidence, and empathy
• Is naturally curious and always plugged into current affairs, social and consumer trends, and pop culture
• Has a proven track record of delivering impactful results for high-profile brands across top-tier media
• Brings initiative and creative problem-solving, while staying eager to learn and ask the right questions
• Thrives both independently and collaboratively- whether working in small agile teams or larger, cross-functional groups. A positive team presence and clear communicator is essential
• Demonstrates excellent attention to detail, with a meticulous approach to their work
• Manages time effectively, juggling multiple priorities with strong organisational skills
• Thinks analytically, using data to drive decisions. Experience with data extraction or analysis tools is a bonus
• Brings an entrepreneurial mindset, always looking for ways to innovate, improve, and grow
Experience / Skills
• 5 years' experience in PR, either in-house or within an agency
• Fluent written and spoken English, additional languages a bonus
  
  Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.


• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
• You'll have a hybrid working schedule, with flexible start/end hours
Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.