PR & Influencer Manager

PR & Influencer Manager is a dynamic role that requires strong, established relationships with key press and influencers across the UK and Europe, a combination of interpersonal skills, a strategic and creative mindset, strong analytical thinking, and a deep understanding of market trends, the evolving influencer landscape, and competitive brand activations. Key Objectives

• Drive Huda Beauty to achieve/maintain a top Global EMV across influencers and MUAs
• Expand and nurture a diverse network of forward-thinking content creators and media partners
• Secure impactful editorial coverage, product placement, interviews, and brand advocacy across markets
• Keep Huda Beauty at the forefront of industry trends through innovative PR and influencer activations, Partner with the Senior Manager to optimise & deliver the UK/EU Press & Influencer strategy, supporting new launches and hero products across key markets including the UK, France, Italy, Spain, Turkey and Poland.
• Support the Event Manager in delivering impactful influencer and media events, ensuring seamless coordination and inspiring brand experiences.
• Build, maintain and grow relationships with media, PR agencies and key retail partners, including Sephora, to unlock opportunities and maximise brand visibility.
• Lead influencer community management, talent discovery and relationship development, expanding Huda Beauty's network across the region.
• Manage PR agencies across priority markets, ensuring they are equipped with the assets, information and guidance needed to deliver strong results.
• Monitor and evaluate campaign performance through reporting, using platforms such as Launchmetrics, CreatorIQ and Cision to measure coverage, content performance and EMV.
Team Management & Cross-Collaboration
• Provide day-to-day coaching, support and development to the PR & Influencer Coordinator.
• Collaborate cross-functionally with Marketing, Sales and Global teams to deliver integrated campaigns, share best practice and support retail priorities.
  
  At least 5 years of experience working with influencers (preferably beauty)
• Ability to work in dynamic & fast-paced environments
• Exceptional relationship-builder & natural communicator
• Excellent analytical skills & high interest in learning about new analytics trends
• Well-rounded with influencers trends & the beauty world
• Multi-tasker with a vision
• Brings energy, positivity, and a solutions-focused mindset to every challenge
• Experience using influencer reporting platforms such as Creator IQ/TRAACKR for influencers and Launchmetrics/Cision for press
• Excel & PowerPoint proficient
• Strong team player with ability to work on own initiative
• Proficient written communication and creative skills with keen ability to adapt depending on platform or audience
• Excellent organisation and time management skills
  
  Private medical coverage
• Quarterly product gifting
• Employer pension contributions
• Monthly "Self Love Days" coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty, Wishful, and Kayali products
• Hybrid working schedules (home and office)