PR & Events Assistant
DeMellier Ltd, City of Westminster
PR & Events Assistant
Salary not available. View on company website.
DeMellier Ltd, City of Westminster
- Full time
- Temporary
- Onsite working
Posted 2 weeks ago, 11 Jul | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 728c5c2b0c2f4dc19ec264256a2c1068
Full Job Description
DeMellier is seeking a dynamic, highly organised PR & Events Assistant to support the execution of innovative brand activations, high-impact PR campaigns, influencer partnerships, and retail experiences. Working closely with the PR & Events Manager, this role is suitable for someone passionate about luxury fashion, storytelling, and building buzz across both digital and real-world touchpoints. The PR & Events Assistant will play a hands-on role in shaping the brand's cultural presence - coordinating logistics, nurturing influencer and press relationships, managing samples, and assisting in the delivery of brand events across global markets. This is a unique opportunity to work in a fast-paced environment at the intersection of media, fashion, and experiences. Main Responsibilities Influencer Relations & Gifting:
- Research and identify relevant influencers across key markets in the luxury fashion space.
- Support day-to-day management of influencer outreach, gifting and seeding campaigns.
- Maintain and update the influencer database and ensure timely and personalised gifting execution.
- Coordinate with warehouse and logistics teams to ensure smooth delivery and troubleshoot any shipping issues.
- Monitor influencer activity and industry trends to support campaign ideation.
- Track performance and engagement, feeding into reports and future recommendations. Sample Management:
- Be the primary contact for sample requests across PR, VIP, press and influencer touchpoints.
- Maintain the PR and marketing sample tracker, logging all sample movements.
- Handle sample packing, shipping, receiving, and returns - ensuring accurate SKU creation and barcode management in Zedonk.
- Support showroom display organisation and assist in sample sales coordination.
- Collaborate with cross-functional teams to manage co-gifting logistics and ensure consistency across activations. Press, Celebrity & VIP Support:
- Assist with the implementation of DeMellier's PR and celebrity placement strategy.
- Track global coverage and ensure alignment with launch timelines and brand messaging.
- Ensure timely trafficking of press samples and record secured placements for reporting.
- Research emerging media and editorial opportunities in line with brand positioning.
- Event & Brand Activation Coordination
- Provide hands-on support in the planning and execution of press days, influencer events, brand activations and in-store experiences.
- Assist with venue sourcing, production logistics, guest list admin, RSVPs and on-the-ground event support.
- Coordinate post-event processes including coverage tracking, sample returns and performance reporting.
- Work with the PR & Events Manager to maintain detailed event timelines and budget trackers. Retail & Wholesale Activation Support:
- Support the coordination of wholesale marketing activations such as pop-ups, trunk shows, and co-branded campaigns.
- Assist in the creation of retail gifting packages and event assets.
- Liaise with wholesale partners to ensure consistent brand representation in stores and experiential retail settings. Reporting & Insights:
- Compile and share weekly and monthly reports covering influencer performance, gifting ROI, and press highlights.
- Manage tagging and performance tracking tools (e.g., Tribe), ensuring accuracy across data points.
- Contribute to campaign debriefs, using data to identify what worked and where to optimise.
- Assist in compiling post-event and activation reports with visuals, metrics and key learnings., PLEASE NOTE: When attaching your CV or work examples it is very important that you name your files to include your name and not just "cv.doc" or "curriculum vitae.docx" or "my_illustration.jpg". Instead use a format like this "joe_bloggs_cv.docx" Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png. Attachment Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png. Attachment Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png. Attachment Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png. Content Relationship I am contacting the advertiser for no other reason than to apply for this position. I am aware soliciting Fashion Workie users for other services or spamming is against the Terms & Conditions of usage. I have carefully read the advert specification including details of where the position is based and provided details of any requirements stipulated in the advert within my application.
- At least 1 year's experience in a similar role
- Passionate about communications, branding, and the influencer/press landscape.
- Exceptionally organised with strong attention to detail and ability to manage multiple priorities.
- A clear and confident communicator - both written and verbal.
- A proactive, problem-solving mindset with a willingness to roll up your sleeves.
- Strong digital literacy - comfortable with Excel/Google Sheets, social media platforms, and PR tools
- A team player with a positive attitude, eager to grow within a creative and fast-paced environment.
- Experience with Zedonk and Tribe is a plus
About: DeMellier was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who needed most. All our pieces are crafted ethically in Spain using the finest sustainably sourced materials, and for every piece sold, DeMellier funds vaccines and treatments aimed to save the life of a child in need., DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.
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