Performance Marketing Manager

We oversee a wide-ranging CSR programme which supports local and global charities, actively champions employee wellbeing and continually seeks to reduce our environmental footprint. We are also proud of our diverse and inclusive culture. This provides all our employees with a sense of belonging which allows them to reach their full potential., Crown is evolving and diversifying, bringing together specialist expertise from across our businesses to develop new propositions and unlock new opportunities. The EMEA Marketing team supports five Crown brands across more than 15 countries, working closely with business leaders, sales teams and stakeholders across the region. As Performance Marketing Manager, you will develop and optimise paid and organic marketing activity that delivers measurable revenue, lead-generation and brand-visibility outcomes. You will lead a direct report, manage agency and supplier relationships, and use performance data to demonstrate and continually improve Marketing's contribution to business growth across B2B and B2C audiences. What You'll Do

• Work with the Regional Marketing Director to develop and deliver the annual performance marketing plan across digital and offline channels.
• Plan, execute and optimise paid and organic campaigns across search, display, social media, affiliate, SEO, AEO, CRM and email marketing channels.
• Own performance reporting, analysis and experimentation, using A/B tests and multi-channel insights to improve targeting, conversion rates and return on investment.
• Partner with EMEA and Global Marketing, Sales and external agencies to develop content, creative, landing pages and customer journeys that support revenue growth.
• Manage performance marketing budgets, agency and supplier relationships, ensuring activity is delivered on time, within budget and against organisational KPIs.
• Drive customer acquisition, retention, cross-selling, upselling and engagement initiatives, including webinars, roundtables and selected external events., Dynamics 365 Google Analytics Power BI Matomo Teamwork Google Ads Meta LinkedIn Reddit Taboola Apollo.io PhantomBuster WordPress Microsoft Copilot
Why Join Crown Worldwide Group?
• Join a global business with a 60-year heritage and an ambitious outlook for future growth.
• Play a visible role in demonstrating Marketing's measurable contribution to pipeline, revenue and customer growth.
• Work across five Crown brands and more than 15 EMEA countries in a collaborative, commercially focused team.
• Develop your skills and collaborate on innovative solutions in an international, supportive environment.
• Join a culture built on integrity, respect, inclusion and excellence.
• Contribute to sustainability and responsible business practices worldwide.
Crown is an equal opportunities employer We are committed to providing equal employment opportunities to all qualified individuals without regard to race, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military/veteran status, or any other characteristic protected by law. Crown welcomes applications from all suitably qualified candidates eligible to live and work in the designated geographical region. We are committed to diversity, and to employee wellbeing, engagement and development. #CrownWorldwideGroup #CrownWorldwideCareers #PerformanceMarketing #DigitalMarketing #MarketingJobs #EMEAMarketing #PaidMedia #SEO #PPC #LeadGeneration #NowHiring #TeamCrown #ShapeTheFutureCrown


• A strong track record of delivering data-driven performance marketing activity focused on lead generation, conversion and revenue growth.
• Demonstrable experience of integrated campaigns across PPC, paid social, CRM, SEO and related organic channels for B2B and/or B2C audiences.
• Proven expertise in analytics, reporting, conversion-rate optimisation and translating performance data into clear recommendations for senior stakeholders.
• Experience managing budgets, agencies, third-party suppliers and multiple projects in a fast-paced, changing environment.
• Strong stakeholder-management skills, with the ability to collaborate effectively with sales teams, business leaders and regional or global colleagues.
• Working knowledge of relevant marketing and reporting platforms. Experience with Dynamics 365, Google Analytics, Power BI, Matomo, Google Ads, WordPress or comparable tools would be advantageous.
  
  Crown Worldwide Group is a privately owned, global logistics company founded in 1965 and headquartered in Hong Kong. We are an extraordinary and purposeful business committed to making it simpler to live, work and do business anywhere in the world, delivered through our broad portfolio of complementary brands. Together these enable us to relocate people's lives and possessions, help companies move teams to new locations near and far, and help them manage their workspaces. We also transport, store and install precious art collections and keep company data and records safe, yet accessible.