Performance Marketing Manager

attribution modelling that shows which channels and campaigns actually drive revenue.Use performance data and structured experiments (A/B tests across ads, audiences and funnel) to decide which personas and categories we double down on, then iterate and scale.Ways of workingWork AI-first. Automate your own workflows so as little time as possible is lost to manual, repetitive tasks.Own the budget end-to-end. Forecasting, pacing, and efficient CAC.Collaborate closely with Product, Engineering and Design, and keep investors updated on growth and performance.What We're Looking ForFull ownership - you're accountable for the paid account end-to-end: you set the strategy and execute it hands-on. You don't wait to be told what to do. You own the plan, drive it forward, and make it happen yourself.Deep, current Google and Meta expertise - minimum 5+ years hands-on experience; you've led paid channels through the ups and downs, so you know what actually moves the needle on how the platforms
work today.Built for early-stage scaling, AI-first by default - you've scaled paid at seed or Series A startups on meaningful monthly budgets, and you design your own AI-powered workflows so little time is lost to manual, repetitive work.Numerical and analytical - you live and breathe data; youre confident owning the metrics, fluent in GA4, attribution and BI dashboards (e.g. Looker, Amplitude); youre able to turn what the data shows into clear decisions on which campaigns/ personas/categories to double down on.Creative and idea-driven - you can ideate ads, not just manage spend (using AI tools and working with a designer to move fast), with a structured, test-and-learn approach rather than guesswork.Nice to HaveHands-on experience with TikTok, Pinterest, affiliates, direct mail or other emerging channels.Familiarity with the home services sector, professionally or as a customer. Consumer platform or marketplace experience is a plus.Why This RoleReal
autonomy - you own the channels, strategy and execution end-to-end, and shape them from the ground up. You own it; you don't wait for a brief.Room to grow - take on new channels as we scale (affiliates, direct mail and beyond) and build rare, full-stack paid expertise that's genuinely hard to get anywhere else.Category-defining - a real chance to build the acquisition playbook for something new, not optimise an existing one.Ground-floor impact - join an experienced, ambitious founding team early and genuinely shape how they grow.The DetailsLocation: Hybrid - London-based, 3 days in-office (Central/East London)Employment Type: Full-timeTPBN1_UKTJ