Performance Manager
Reckitt Benckiser Group plc., Slough
Performance Manager
Salary not available. View on company website.
Reckitt Benckiser Group plc., Slough
- Full time
- Permanent
- Onsite working
Posted 2 days ago, 20 Jun | Get your application in today.
Closing date: Closing date not specified
Job ref: 3d40b287c6144531bcafd4e570e4df4e
Location ref: Slough
Full Job Description
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive., Own the planning and execution of end-to-end digital and eCommerce media campaigns to deliver impactful performance against brand and commercial objectives., Media (Digital & eCommerce)
- Develop and deliver integrated digital and eCommerce media strategies aligned to brand and commercial objectives across the full funnel.
- Collaborate with brand teams to ensure media reflects campaign priorities, messaging, and audience needs.
- Lead end-to-end campaign activation and optimisation, partnering with agencies to ensure best-in-class execution across all digital channels.
- Drive agile optimisation based on real-time data, platform insights, and testing outcomes.
- Support budget decision-making and re-allocation based on performance.
- Build data-driven audience strategies using first-party, platform, and third-party data.
- Integrate digital media with retail media strategies, bridging the gap between brand media and commerce media to ensure closed-loop performance.
- Support product visibility, search ranking, and conversion on ecommerce platforms.
- Stay up to date with digital media, platform, and industry developments to ensure strategies remain cutting-edge and deliver best-in-class performance. Collaborate
- Build strong working relationships within the Consumer Engagement Team and Brand Pods.
- Partner with Commercial, eCommerce, and Brand teams to align media with business priorities.
- Manage and influence external agency and media partner relationships (Meta, Google, Amazon, TikTok etc.).
- Share best practice and learning across the Reckitt organisation.
- Embed a "flywheel mindset", optimising campaigns in real time with agency partners. Measurement & Performance
- Own performance measurement and reporting across all campaigns, delivering clear, actionable insights.
- Partner with analytics teams to design dashboards and optimise reporting frameworks.
- Deliver post-campaign analysis (PCA), translating data into commercial outcomes and learning.
- Build and implement test-and-learn frameworks (A/B testing, audience segmentation, creative testing).
- Balance short-term performance metrics (ROAS, conversion) with long-term brand impact.
- Use data to continuously optimise and improve media effectiveness.
5+ experience within digital media, performance marketing, or eCommerce media (agency or client-side) - Proven track record of delivering performance campaigns with measurable results
- Confident communicator and presenter
- Proven experience leading content Test & Learn initiatives
- Experience working with senior stakeholders and cross-functional teams
- Strong analytical and quantitative skillset, using data to drive optimisation and growth
- Commercial understand and ability to link media to business impact The skills for success Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, FMCG/Consumer Health Experience, Negotiation.
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.