Paid Social Marketing Senior Executive

Lands' End Europe is looking for a highly motivated Paid Social Marketing Senior Executive to support the growth of the Lands' End European brand across our Paid Social platforms and Marketplace channels. In this role, you will be supporting the execution of advertising campaign strategies across Meta and other Social platforms as well as within multiple retail media networks with a strong focus on Debenhams & Amazon.
You will be responsible for managing and optimising the Marketplace and Paid Social budget across various ad platforms. You will work closely with, and report to, our Head of Digital Marketing. As the Paid Social & Marketplaces Biddable Senior Executive, you will have an understanding of fundamental biddable / trading and retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale
While based in the Marketing team the individual will drive close collaboration among key stake holders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
What you can expect from the role:Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands' EndManage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goalsAnalyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategiesFamiliar with Amazon advertising and Seller Central platformBe accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scaleWork cross-functionally with merchandising and finance on campaign product and budgetsPartner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that ariseDeploy test and learn strategies aimed at refining campaigns and overall Paid Social / marketplace strategyPartner with agency partners and lead strategic vision with themStay up to
date with different marketplaces / Paid Social channels and any updates to their marketing platformsMerchandising background also a plus relating to brand stores on Amazon

What we need from youBA/BS in Business, Marketing or Related Field (or equivalent work experience)Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces.Hands-on trading experience across Meta essentialKnowledge of SEO, Digital Merchandising and Digital MarketingUnderstanding of paid campaign performance metricsAttention to DetailAbility to quickly adapt and problem solveExcellent written and verbal communication skillsExperience with Microsoft applications, specifically Excel
Benefits you will receive as a Lands' End Employee:Hybrid working modelSubsidised RestaurantFree access to a local gymEmployee DiscountCash Health SchemeFree Eye TestEmployer Pension contribution up to 5%Free on-site parking