Paid Search Executive

We're looking for a proactive and data-driven Paid Search Executive to support the day-to-day management, optimisation, and reporting of paid search activity across BPP Education Group's brands and markets. What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity! What you'll be doing As part of the Performance Media team, you'll help plan, execute, and optimise campaigns across Google Ads, Microsoft Advertising, and other paid search platforms. You'll work closely with the Paid Search Manager, Campaign Planning, and Brand teams to ensure all campaigns are optimised for efficiency and impact - driving qualified traffic, high-quality leads, and measurable revenue outcomes. This role is ideal for someone who thrives in an analytical, results-oriented environment and wants to grow their expertise in performance marketing within a multi-brand, data-driven organisation.

To be successful in this role you will need to have a proven track record in the following areas:

• Proven experience managing paid search campaigns (agency or client-side).
• Hands-on experience with Google Ads and Microsoft Advertising platforms.
• Strong understanding of search optimisation, Quality Score, and keyword strategy.
• Analytical mindset with proficiency in Excel/Sheets for performance tracking and reporting.
• Experience with GA4 and tracking best practices.
• Understanding of funnel metrics, attribution models, and ROI optimisation.
• Excellent attention to detail, time management, and organisation.
• Degree in Marketing, Business, or related field preferred.