At IHG, we believe in creating exceptional experiences - for our guests and for our people. We're looking for an Interactive Marketing Manager or Paid Media Manager to drive the strategic planning, delivery and optimization of our programmatic media campaigns across Display, Video, Digital Out-of-Home (DOOH), Audio, Social and Native channels. In this key role, you'll be responsible for ensuring our paid media investment works harder - reaching the right audiences at the right time with compelling, brand-led campaigns. You'll partner with both internal teams and external agencies to ensure our marketing presence is efficient, effective, and aligned to business goals across the entire funnel - from awareness to conversion. Your day to day:

• Lead strategic planning for programmatic and paid social advertising across multiple regions, including Europe and IMEA.
• Develop innovative media strategies that support key initiatives including brand, loyalty, and commercial.
• Oversee end-to-end campaign execution, managing external agencies and internal stakeholders to ensure flawless delivery.
• Continuously optimise campaign performance through data-driven analysis and real-time adjustments.
• Track and report on key performance metrics to inform future strategies and demonstrate return on investment.
• Apply best practices in data privacy and brand safety, ensuring all campaigns adhere to European regulations.
• Manage media budgets to deliver efficiency and effectiveness in line with global strategy.
• Provide leadership and support to junior team members and offshore partners (e.g. media agencies).
  
  Proven experience in programmatic media planning and buying, ideally within a multi-market or global organisation. Additional experience in paid social is an advantage.
• Strong knowledge of paid media channels and platforms - including display, video, audio, native and social.
• Demonstrated ability to drive performance through optimisation and strategic insight.
• Excellent collaboration and stakeholder management skills.
• Understanding of GDPR and brand safety principles in a digital advertising context.
• Experience managing budgets and agency relationships.
• A passion for innovation, digital trends, and continuous improvement.