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Optical Lenses Category Sales Manager

ESSILORLUXOTTICA GROUP, Birmingham

Optical Lenses Category Sales Manager

Salary not available. View on company website.

ESSILORLUXOTTICA GROUP, Birmingham

  • Full time
  • Permanent
  • Onsite working

Posted today, 21 Aug | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

Job ref: be5c8e6d9458499b912a44a9574202d7

Location ref: Birmingham

Full Job Description

  • As an Optical Lenses Category Sales Manager, you will be responsible for driving growth of the lens category across the Western region of the UK (covering the following postcodes: CH / LL / SY / WV / TF / ST / CW), combining ownership of Tier 3 customers with a strong focus on new business acquisition and account progression.
  • This role exists to unlock growth at the base of the customer pyramid, while actively hunting for new opportunities and elevating customers through the tiers. The role plays a critical part in expanding market share, increasing lens penetration, and feeding future growth into Strategic Partnership Managers.
  • Success in this role will come from the ability to balance disciplined account management with a relentless focus on winning and developing new business.
    • Main responsibilities:
  • Manage and grow a portfolio of Tier 3 customers, delivering revenue growth through increased adoption of key lens brands and solutions.
  • Increase penetration of key lens brands and solutions (e.g. Varilux, Transitions, Crizal).
  • Identify, target, and win new independent optical customers, developing and executing effective territory and prospecting plans.
  • Build strong customer relationships, increasing share of wallet through value-based selling and tailored commercial solutions.
  • Drive customer progression by developing growth plans for high-potential accounts and supporting their transition through customer tiers.
  • Reactivate dormant accounts and convert lapsed customers into active trading partners.
  • Act as a trusted lens category expert, promoting solutions that improve patient outcomes, practice performance, and profitability.
  • Maintain a robust sales pipeline across new business, customer growth, and reactivation opportunities, using a structured sales approach to maximize conversion.
  • Collaborate closely with Strategic Partnership Managers and cross-functional teams to deliver a seamless customer experience and support onboarding, training, and customer development.

    Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible., Experience in the optical or medical devices industry
  • Proven experience in field sales or account management within a fast-paced commercial environment
  • Track record in sales and business development, ideally within a field-based environment
  • Strong ability to generate new business while managing an existing customer base
  • Commercially driven with a focus on growth and results
  • Skilled in consultative, value-based selling (e.g. SPIN)
  • Strong relationship-building and influencing skills
  • Ability to prioritise effectively across competing demands

    If you've worn a pair of glasses, we've already met.
    • We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Join our global community of over 190,000dedicatedemployees around the world in driving the transformation of the eyewear and eyecare industry.

Direct job link

https://www.jobs24.co.uk/job/optical-lenses-category-sales-manager-127238640
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