Omnichannel Lead

Takeda is committed to fostering a diverse and inclusive workplace, valuing the unique backgrounds and perspectives of our employees. We proudly support our Takeda Resource Groups (TRG), employee-led networks promoting dialogue and professional growth. We encourage all candidates, regardless of background, to apply and explore opportunities to contribute to and benefit from our TRGs and inclusive initiatives. We are dedicated to providing accommodations and support during the recruitment process. As Omnichannel Lead, you will be responsible for shaping and executing a comprehensive omnichannel engagement strategy for key brands that delivers a seamless, personalised experience for healthcare professionals and stakeholders. This role combines strategic vision with operational excellence, ensuring that every interaction across digital and traditional channels is impactful and compliant. You will act as a key driver of digital transformation, leveraging data insights and innovative technologies to optimise customer engagement and business outcomes.,

• Strategy & Planning: Design and implement digital first go to market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep-triggered content.
• Cross-Functional Collaboration: Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.
• Change Leadership: Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.
• Content & Platform Management: Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).
• Compliance & Governance: Ensure adherence to ABPI Code, GDPR, and internal approval processes.
• Performance Measurement: Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.
• Budget Oversight: Manage financial planning for omnichannel initiatives.
  
  3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences.
• Strong understanding of UK pharmaceutical regulations and ABPI Code.
• Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce).
• Proven ability to manage complex, cross-functional projects and drive organisational change.
• Foster collaboration and empower teams to embrace digital transformation.
• Build organisational capability in omnichannel engagement through coaching and knowledge sharing
Empowering our people to shine,
• Analytical
• Enthusiastic
• Ambitious
• Collaborative
• Entrepreneurial
  
  The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.
Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential. Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here., At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.,
• 4 Reasons Candidates Are Joining Team Takeda Discover the motivations that led new team members to join Takeda.
• About Takeda At Takeda, there is an unwavering commitment to putting patients first, and to creating a workplace that is underpinned by empowerment and focused on diversity, collaboration and steadfast values.
• Europe & Canada Business Unit Takeda in Europe and Canada (EUCAN) is delivering leading innovations in oncology, gastroenterology and rare diseases to provide better health and a brighter future for patients.
Working at Takeda
• Inclusion
Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
• Collaboration
A strong, borderless team, we strive together towards our priorities and inspiring mission.
• Innovation
Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
• Great Place to Work
Recognized for our culture and ways of working, we're proud to be Certified as a Great Place to Work^® in 25 countries and regions.
• Work-Life
Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
• Empowerment
Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.We're Steadfast In Our Commitment to Four Key Imperatives Patient Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide., Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.