Multi-Channel Marketing Apprentice

Introduction

Cirencester College are seeking a motivated and creative Multi-Channel Marketer Apprentice to join their highly successful Marketing & Admissions team. 

About the Employer

Cirencester College is a specialist sixth form college in a rural setting on the outskirts of Cirencester, Gloucestershire. One of only three designated specialist Sixth Form Colleges in the South West, Cirencester College is one of the top ranking Sixth Form Colleges in the country.

What You'll Do

The successful candidate will support the planning, delivery and evaluation of marketing campaigns across a range of digital and traditional channels, helping to promote the College, engage prospective students and use marketing insights to improve future campaigns and recruitment activity.

What you’ll do at work

To support the Marketing & Admissions team to deliver high-quality marketing campaigns in line with the College Strategic Plan, Marketing Strategy, policies and objectives.

Main duties are:

• Assisting with the planning, delivery and evaluation of multi-channel marketing campaigns to support student recruitment and College objectives.
• 
  Creating engaging content for a range of channels including social media, email marketing, website content, printed publications and promotional materials.
• Supporting the management of the College's social media platforms and helping to increase audience engagement.
• Assisting with email marketing campaigns, including audience segmentation, content creation and performance reporting.
• Supporting the ongoing development of the College website and customer experience.
• Working with curriculum and support staff to identify stories, student successes and promotional opportunities.
• Assisting with photography and video content creation for use across digital and print marketing channels.
• Liaising with internal customers to interpret ideas and briefs whilst adhering to the College brand guidelines.
• Supporting the delivery of Open Events, Applicant Events and external recruitment activities.
• Monitoring and analysing marketing performance across website, social media, email and advertising channels.
• Using marketing data and customer insights to identify trends and make recommendations for future marketing activity.
• Assisting with Search Engine Optimisation (SEO) activities to improve the College's visibility in search engines.

Supporting Answer Engine Optimisation (AEO) activities to improve how College content is discovered and presented by AI-powered search tools and voice search platforms.

Conducting keyword research and analysing search performance to identify opportunities for growth.

Working with the wider marketing team to continuously improve recruitment outcomes and customer engagement.

·       Assisting with audience segmentation, customer journey mapping and targeted marketing activity to improve engagement and conversion rates.

Training Outcome

This apprenticeship provides an excellent foundation for careers in:

• Marketing Executive
• Digital Marketing Officer
• Social Media Executive
• Content Marketing Executive
• Communications Officer
• Marketing Analyst
• CRM & Email Marketing Executive

Apprentices are always encouraged to apply for permanent roles within Cirencester College and opportunities regularly become available.

Skills Required

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Problem solving skills
• Administrative skills
• Analytical skills
• Logical
• Team working
• Creative
• Initiative
• Patience

Qualifications

• Essential - GCSE - English - C / 4
• Essential - GCSE - Maths - C / 4

Course Information

Course: Multi-channel marketer (level 3)

Level: 3

Route: Sales, marketing and procurement

Apprenticeship Level: Advanced

Working Arrangements

Working Week: Monday to Friday, 8.30am - 4.30pm (4.00pm on a Friday), which includes half an hour for lunch. 37.5 hours a week.

Expected Duration: 1 Year 6 Months

Training Provider: CIRENCESTER COLLEGE