Marketing Web Platform & Analytics Senior Analyst

We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI-driven marketing and analytics capabilities. This role operates at the intersection of website operations, AI-enabled insights, experimentation, and performance measurement. The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while also contributing to more intelligent personalization, testing strategies, and AI-powered decision support across digital channels. This role partners closely with marketing, analytics, and technology teams to translate data and system capabilities into actionable insights and measurable impact. While familiarity with coding concepts is beneficial, success depends on strong analytical thinking, understanding of data structures, workflows, and system integrations, and the ability to connect insights across platforms rather than writing production code. Your Primary Responsibilities:

• Support day-to-day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
• Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high-quality experience across pages, journeys, and audiences.
• Design, configure, and support AI-powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
• Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
• Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
• Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders
• Analyze digital performance across web and related channels to identify trends and improvement opportunities.
• Build and maintain dashboards and reports that transform data into actionable insights.
• Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
• Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.
• Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs.
• Stay current on AI, digital experience optimization, and analytics tools and trends.
  
  Minimum 3 years of related experience
• Bachelor's degree preferred or equivalent experience
Talents Desired For Success:
• Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset.
• Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization.
• Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding.
• Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms.
• Strong communication skills to translate insights and technical concepts for non-technical stakeholders.
  
  With over 50 years of experience, DTCC is the premier post-trade market infrastructure for the global financial services industry. From 20 locations around the world, DTCC, through its subsidiaries, automates, centralizes, and standardizes the processing of financial transactions, mitigating risk, increasing transparency, enhancing performance and driving efficiency for thousands of broker/dealers, custodian banks and asset managers. Industry owned and governed, the firm innovates purposefully, simplifying the complexities of clearing, settlement, asset servicing, transaction processing, trade reporting and data services across asset classes, bringing enhanced resilience and soundness to existing financial markets while advancing the digital asset ecosystem. In 2024, DTCC's subsidiaries processed securities transactions valued at U.S. $3.7 quadrillion and its depository subsidiary provided custody and asset servicing for securities issues from over 150 countries and territories
valued at U.S. $99 trillion. DTCC's Global Trade Repository service, through locally registered, licensed, or approved trade repositories, processes more than 25 billion messages annually. To learn more, please visit us at www.dtcc.com or connect with us on LinkedIn, X, YouTube, Facebook and Instagram. DTCC proudly supports Flexible Work Arrangements favoring openness and gives people freedom to do their jobs well, by encouraging diverse opinions and emphasizing teamwork. When you join our team, you'll have an opportunity to make meaningful contributions at a company that is recognized as a thought leader in both the financial services and technology industries. A DTCC career is more than a good way to earn a living. It's the chance to make a difference at a company that's truly one of a kind.

Full time Are you ready to make an impact at DTCC? Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets. We're committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve. Pay and Benefits:
• Competitive compensation, including base pay and annual incentive
• Comprehensive health and life insurance and well-being benefits
• Pension
• Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
• DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (Onsite Tuesdays, Wednesdays and a third day of your choosing)